Europe’s cosmetics industry is one of its export success stories: it is innovative, high-value, and a major source of jobs. Between 2015 and 2024, EU exports of cosmetic products (HS code: 3304) doubled in value, rising from around €15 billion to €30 billion.
Over the same period, China’s imports of cosmetics have soared. In 2024, the country imported €12 billion, with more than €2 billion coming from the European Union.
For many European small and medium-sized enterprises, exporting cosmetics to China can present opportunities but also complex challenges. Navigating China’s cosmetics regulations, product registration, labelling and compliance requirements can be daunting without the right guidance.
To provide practical guidance, the EU SME Centre, in partnership with APACCCEEC, is organising on 26 November a hybrid workshop designed specifically for SMEs from Central and Eastern Europe.
During this session, industry experts will share their insights to help SMEs prepare for the Chinese market and recent critical regulatory updates. Participants will have the opportunity to engage in interactive discussions and network with industry peers.
Agenda (Eastern European Time – EET)
Sofia Time
10:00–10:20
Opening remarks
Davide Orlandi, EU Partnerships Manager, EU SME Centre
Momchil Stanishev, Director of APACCCEEC, Ministry of Agriculture and Food of Bulgaria
10:20–11:00
Introduction to the Chinese cosmetics market
11:00–11:30
Success stories: European cosmetics manufacturers establishing a presence on the Chinese market
11:30–12:00
Regulatory requirements on the Chinese cosmetics market
12:00–12:30
Intellectual property rights – how to register a trademark and navigate IPR issues for cosmetics products in China
12:30
Q&A session
