This event is organised by Hub.Brussels, a partner organisation of the EU SME Centre Phase IV. You can find more information on the official page of the event.
Chinese companies are rapidly developing activities on the European market. They seek access for their innovative products against the background of China’s stabilizing economic growth. The European single market with a large consumer base offers opportunities. Entering the European market, known for its regulatory sophistication, also raises questions.
This is where Brussels’ firms hold a key to success. Being close to the European decision-makers and using the highest international standards, Brussels’ firms have the expertise and experience to successfully assist young and innovative Chinese companies tapping into the European market.
This seminar is a follow-up event of the hub.brussels EU Market Access Economic Mission to China in April 2024. The delegation of Brussels’ firms attracted an audience of a record-breaking number of 200 Chinese companies. Due to the success, hub.brussels will repeat the mission in November 2025.
Brussels’ firms catering to the needs of international companies and that wish to expand their business to Chinese companies, ranging from the legal sector to accounting, communication and branding, business consulting, data protection, market access consulting, and also to architecture, design and so on. This event is only open to Brussels based firms.
14.00 Welcome and Registrations
14.15 Welcoming Words by Annelore Isaac, Deputy CEO at hub.brussels
14.20 ‘China’s Economic Outlook: Challenges and opportunities in an ever-changing business environment’, by Mattias Debroyer, General Representative Brussels Capital Region (hub.brussels), at the Consulate General of Belgium in Shanghai
14.50 ‘Essentials of doing business in China as service provider’, by Davide Orlandi, EU SME Centre
15.20 ‘Legal and tax considerations when exporting to China as a service provider’, by Ava Thu, Partner at Daldewolf
15.50 ‘How China’s companies survive and thrive in China’s unique digital ecosystem’, by Jan Van Loon, a Shanghai-based expert in China’s social media and Founder & CEO at White Caviar
16.20 ‘Protecting your IP in China as service provider – The basics’, by Valentin de le Court, partner and lawyer at Osborne Clarke Brussels, and IP expert at the China IP SME Helpdesk
17.00 Introduction to hub.brussels’ EU Market Access Economic Mission to the Yangtze River Delta in November 2025 by Florence Skwirzynski, Export Promotion Coordinator Asia, hub.brussels
17.10 Networking
17.30 End
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