To help Latvian food and beverage companies better prepare the upcoming SIAL 2015 in Shanghai, the EU SME Centre and Investment and Development Agency of Latvia will organise a full-day seminar on April 9th in Riga.
Agenda
08.30 – 09.00
Registration and coffee
09.00 – 09.05
Opening remark
09.05 – 10.00
- Overview of the China food and beverage market;
- Current situation and trends;
- Main drivers and main game changers; consumer profiles;
- Sales channels – retail and distribution, agents;
- Horeca market in China
10.00 – 11.00
How to find the way to China: commercial strategies, obstacles, SWOT analysis for Latvian SMEs
11.00 – 11.30
Coffee break
11.30 – 13.00
Requisites to export to China and technical barriers – with a specific focus on the market access issues for meat products, milk products, fresh and dried fruit and berries
13.00 – 14.30
Import process step by step, including product selection process, partner finding, confirmation and due diligence, certification and labelling
14.30 – 15.00
Coffee break
15.00 – 15.30
IPR protection with a focus on trade mark and patent registration and participation at the trade shows in China
15.30 – 16.00
Participation at the Chinese tradeshows, with a specific focus on SIAL and FHC
16.30 – 17.00
Questions and Answers
To sign up for this seminar, please contact Ilze Micule.
