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Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

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The Honey Market in China: Opportunities and Hurdles for European Producers

article| 1 September 2026

Food & Beverage

Key Findings: Information Gathering Survey for the 2026/2027 Inter-Chamber SME WG Position Paper

article| 16 June 2026

Advocacy SME Position Paper

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Food Additives in China: Regulations and Practical Cases

guideline| 20 May 2026

Food & Beverage Alcohol Dairy Food Additives

Simple Steps to Minimise Risks of Scams

guideline| 12 January 2026

Risk Mitigation Due Diligence Dispute Resolution

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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SME Position Paper 2026/2027

report| 29 September 2026

Advocacy SME Position Paper

China Market Access for Consumer Goods

report| 15 December 2025

Standards & Compliance Textiles and apparel Cosmetics Consumer Goods CCC

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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NOU: How a Polish Niche Fragrance Brand Successfully Established Itself in China Through Cross-Border E-Commerce and Lifestyle Branding

case-study| 27 June 2025

Retail E-Commerce Cosmetics Cross-Border E-Commerce

F&B Waste Recycling: EU-China Joint Projects Under Horizon Europe

case-study| 19 December 2024

Food & Beverage Green Development

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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CIFER Guidance for Agrifood Exporters to China

webinar| 10 July 2026

GACC CIFER Food & Beverage

Digital Marketing for Consumer Goods in China

webinar| 30 June 2026

Retail Textiles and apparel E-Commerce Consumer Goods Marketing Pets

FAQs
Practical answers to the most frequently asked questions we receive from business enquiries. Whether you are selecting e-commerce platforms, registering a company in China, handling taxation rates, getting products certified or hiring staff, the solution may be a click away.

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Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here a list of companies working with SMEs in the Chinese market.

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Partners
Partners' Hub

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Partners’ Hub
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans.
Connect here with the official partners of the EU SME Centre and explore their latest activities.

Partners' Hub

Hungarian Chamber of Commerce and Industry

The Hungarian Chamber of Commerce and Industry is Hungary’s largest business organisation, representing more than 900 000 registered enterprises through its nationwide chamber network.With a history spanning 175 years, HCCI promotes the interests of businesses while contributing to the country’s economic development. It also supports Hungarian companies in building international partnerships, entering foreign markets, and strengthening their competitiveness.

Enterprise Ireland

Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

News Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

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19 October 2026

Trade Fair Participation in China: CIIE Preparatory Briefing for Romanian Companies

Event| Online

30 October 2026

The Organic Food Market in China

Event| Beijing & Online

News Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

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29 September 2026

Policy News for SMEs in China: September 2026

Food & Beverage: New User Manual for the Mandatory Registration on the CIFER Database General Administration of Customs (GACC) The…

27 August 2026

Policy News for SMEs in China: August 2026

New Regulations on Cosmetics Registration and Filing National Medical Products Administration (NMPA) With Announcement No. 70 of 2026, released on 29…
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Irish Pet Food Ingredient Seminar 爱尔兰宠物食品原料研讨会

26 October Irish Pet Food Ingredient Seminar Registration 活动报名表

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Disclaimer: I hereby declare I have read and accept the Privacy Policy and I authorise the organiser to process my personal data. This event is a public event organised by the EU SME Centre. By registering to this event, I hereby give my consent to having my personal data, as indicated in the registration form collected, processed and stored according to the applicable legislation and Privacy Policy. I also authorise the organiser to transfer the data to the European Union in case of co-funded activities. I also hereby acknowledge that the event will be recorded and published by the organisers.” The personal data will be stored for a maximum of 5 years after the closure of the EU SME Centre Phase V – 30 June 2028. As a data subject, you have the right to obtain access to, rectification of your personal data and to withdraw your consent. As data subject you have the right to be informed about the existence and the extent of data processing, to rectify incorrect personal data as the case may be and to oppose further processing on serious and legitimate grounds. To exercise these rights, please contact the EU SME Centre at the following email address: info@eusmecentre.org.cn

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Irish Pet Food Ingredient Seminar 爱尔兰宠物食品原料研讨会

26 October Irish Pet Food Ingredient Seminar Registration 活动报名表

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