The creative industry in China is experiencing consistent growth, because of solid investments into different services as well as the development of new and more diversified interests and trends among Chinese consumers.
Despite the complex regulatory environment, China remains dynamic and the market continues to expand, offering EU SMEs an increasing number of opportunities.
To give an example, since 2012, China’s film industry has experienced a period of rapid revenue growth driven primarily from the box office, and it reached a value of EUR 70.8 billion in 2017, making China’s film market the second largest worldwide. In the same year, the gaming industry has grown quickly and continues to do so, reaching a total sales revenue of EUR 27.5 billion.
The report focuses on four major creative industries: the television industry, the film industry, the gaming industry and the publishing industry.
In each section, the authors will provide an overview of the market, the regulatory environment and the sector infrastructure, as well as of the key stakeholders, both Chinese and foreigners. Following is an introduction of the major market opportunities and challenges SMEs can face when entering the Chinese market. Each section concludes with some practical advice on how to successfully approach the Chinese market.
The report includes the following information:
The Television Industry
Market Overview Regulation Key Stakeholders Sector Infrastructure Case Study Opportunities Challenges Market Approach
The Film Industry
Overview Regulatory Environment Key Stakeholders Sector Infrastructure Case Study Opportunities for EU SMEs Challenges for EU SMEs Approaching the Market
The Gaming Industry
Market Overview Recommendations
The Publishing Industry
Introduction Market Overview Regulatory Environment Key Stakeholders Chinese Reading Habits Opportunities for EU SMEs Challenges facing EU SMEs Recommendations about Approaching the Market
