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JD for Cross-Border E-Commerce to China

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E-Commerce Cross-Border E-Commerce
webinar| 5 May 2026

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How to export to China through an e-store on JD Worldwide? How to handle logistics, generate traffic and sales, and budget accordingly? In this video, Alberto Diaz, Co-Founder and Managing Partner at Gate Kaizen, shares practical information for European SME exporters.

Video chapters

Introduction

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China’s E-Commerce Ecosystem

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JD vs. Alibaba

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JD store setup

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China’s CBEC Positive List

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Detailed cost structure

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Logistics: Bonded vs. Direct shipping

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Selecting TP partners

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Generating traffic and sales

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About the speaker
Alberto Díaz
Co-founder & Managing Partner, Gate Kaizen

Alberto Díaz is a China market specialist with over 10 years of experience supporting European brands in entering and scaling within the Chinese market. He has worked closely with Chinese platforms, distributors, and institutions, combining hands-on operational execution with a strategic understanding of China’s digital ecosystem.

Fluent in Mandarin, Alberto organises and leads business delegations for Western founders and executives to engage directly with leading Chinese tech companies such as Alibaba, Tencent, Xiaohongshu, JD.com, and TikTok, enabling European businesses to navigate and operate within China’s digital economy.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information
Create an account

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