Jonathan Kullman
Founder & CEO, NBH
Jonathan Kullman is the founder and strategic force behind NBH. As CEO, he leads the agency’s vision, growth, and client success—ensuring Nordic brands have a trusted partner in one of the world’s most complex markets. With a background in international marketing and a sharp commercial mindset, Jonathan helps brands turn China from a challenge into a real growth opportunity.
As CEO, Jonathan oversees NBH’s strategic direction, service development, and key client relationships. He’s directly involved in positioning global brands for success in China—often supporting executive teams with market strategies, positioning, and growth plans. Jonathan also leads the Stockholm office and drives collaboration between the European and Shanghai teams.
