A large number of European food and beverage companies in China are small and medium-enterprises. To help European SMEs succeed in the Chinese Food and Beverage market, the EU SME Centre, Aice (Associazione Italiana Commercio Estero), and Italy-China Council Foundation (ICCF) have organised a webinar with insights and practical advice.
The webinar covers three key areas that are crucial for SMEs looking to do business in China: the commercial channels available to SMEs, how to be in compliance with Chinese regulation, and how to protect intellectual property rights (IPR):
– Presentation of the EU SME Centre’s activities and services
Aice Introduction– Presentation of Aice – Associazione Italiana Commercio Estero
How to Enter the Chinese F&B Market: Analysis of the Channels and Methods– Liam Jia, EU SME Centre
Technical Regulations, Certifications and Labelling: How to Ensure Compliance?– Arvid Tilner, EU SME Centre
How to Protect Your Intellectual Property Rights in China– Elio de Tullio, IP Expert, China IP SME Helpdesk
Concluding remarks– Liam Jia, EU SME Centre Team Lead
Liam is a versatile professional with the past 8 years advising European businesses on market access and business strategies to China. Solid working experience in project and operations management, financial and risk control in the EU context.
Experienced speaker and author of publications on a range of topics including the Environment sector, SME Digitalisation and F&B distribution. Great team player, generating positive influence on teammates.
Arvid has started his career with the EU SME Centre and is helping and supporting SMEs by bringing transparency into the regulatory framework, policies, and standards of the Chinese market. He offers insights and market analysis by providing reports, guidelines, and articles on successful market access in China. He is one of the main authors of the EU SME Centre report Guidelines on GACC Registration for European F&B Establishments.
Arvid holds a master’s degree in management with specialisation in finance, accounting, and taxation; he focused in his master thesis on the financial implications of supervisory boards and employee representation in medium-sized (Mittelstand) businesses in Germany.
Elio De Tullio is an Italian lawyer admitted at the bar of Bari and trade mark attorney. After 10 years of experience in IP matters, he founded in 2005 the law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. Managing Partner of De Tullio & Partners, he acts as trade mark attorney in the strategic assessment of IP protection and in prosecution and opposition processes at domestic and international level. He is also a litigation lawyer before the Italian Courts specialized in Intellectual Property. He specializes on trademark, design and patent issues, from a strategy, business intelligence, competition, filing and prosecution perspective. He has written some articles on Italian and European law on intellectual property rights which have been translated into Chinese and South-East Asia languages.
