After a performance dip in 2022 due to supply chain disruptions and lower demand, dairy exports to China are expected to pick up in the coming years. However, domestic competition has increased: sales of infant formula from domestic brands have recently surpassed those of imported brands.
The top international competitors for European dairy producers are New Zealand and Australia, who enjoy preferential customs duties thanks to the Free Trade Agreements both countries signed with China.
Dairy products from the European Union do have unique selling points, including products recognised and protected by the Agreement on Geographical Indications between the EU and China. GI products and European dairy products more generally are valued for their authenticity, traceability and craftsmanship. The infographic below sums up some of the key facts and figures from our recent report, China’s Dairy Sector: Market, Technical Requirements and Opportunities.