Dans cette vidéo pour les PME exportatrices de cosmétiques, David Lavorel, Conseiller commercial à l’EU SME Centre, présente la réglementation du marché, les différences entre la vente traditionnelle et la vente en ligne depuis l’étranger, et les clauses contractuelles essentielles. Il aborde également des considérations marketing pour présenter efficacement une gamme de produits aux consommateurs chinois.
As the Business Advisor of the EU SME Centre, David Lavorel advises European SMEs on how to access opportunities and mitigate risks in the Chinese market.
A seasoned advisor with extensive experience on China-related matters, he has spent most of the past 30 years in China. He worked for a French electric utility company, a European chemical group, the Trade section of the French Embassy in Beijing and a leading European Intellectual Property Law firm. In 2010, he was selected by the European Commission and a consortium of chambers of commerce to launch the EU SME Centre Phase I.
During his career, he has advised hundreds of SMEs on how to approach the Chinese market.
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