China for First-Time Exporters

European small and medium-sized enterprises (SMEs) face a significant opportunity as well as a formidable challenge when they consider entering into the Chinese market. Lack of substantial resources and experience can make navigating the intricate regulatory and cultural landscape of China a daunting task. Notably, customs regulations, certification prerequisites, and licensing procedures pose frequent hurdles. Building relationships with Chinese partners and attracting customers’ interest can also prove difficult.

The EU SME Centre and Voka Mechelen Kempen – Flanders’ Chamber of Commerce and Industry for Mechelen Kempen, have organised a webinar to give European SMEs an informative overview of the Chinese market. The recording of this event gives practical knowledge necessary to conduct business in China, with a focus on partner identification and contract signing. The webinar also features practical cases highlighting the primary challenges faced by EU SMEs and essential precautions to mitigate potential issues.

Watch this webinar to:

1. Get a comprehensive introduction to the Chinese market, its unique aspects and intricacies.
2. Gain key insights and tips to consider before entering the Chinese market.
3. Hear case studies of European enterprises active in the market.
4. Understand the services offered by the EU SME Centre and how to benefit from them.

Video chapters

Keynote speaker

Alessio Petino

Business Advisor, EU SME Centre

Alessio has worked for 8+ years on various EU-funded projects in China, mainly conducting policy and regulatory analysis for European companies looking to enter or already in the Chinese market. Key focus areas: market access regulations and barriers, investment attraction policies, standards & compliance – with particular focus on R&D, tech & innovation.

Alessio joined the EU SME Centre in October 2020. He coordinates reports, guidelines and technical assistance to European SMEs; he also delivers training about different market entry approaches and engagements with China, opportunities and risks, as well as do’s and don’ts.