SMEs’ Supply Chain Strategy Shift

  • Date
    12 October 2023
  • Beijing Time
    16:00 - 17:30
  • Brussels Time
    10:00 - 11:30
  • Location
    Tianjin & Online
  • Venue
    European Chamber Tianjin Office | Zoom Office 4108, Tianjin World Financial Center, 2 Dagubei Lu, Heping District, Tianjin
  • Open to
    All European SMEs
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Opportunities and Challenges of Global Supply Chains

After three years of travel restrictions, European headquarters are finally rebuilding their physical connections with their branches in China. Many started arranging intensive visit schedules since the very beginning of 2023. Businesses are reviewing their performances in the China market. They are also considering their supply chain strategies to maintain profitability and market share.

This event will help European SMEs to gain a comprehensive understanding of the situation and trends of global supply chains. Speakers will discuss the adjustments made by businesses to their supply chain strategies, the rationale behind their decisions, impacts on local operations and observations within the industry.

Agenda (Beijing Time)

15:30 – 16:00

Registration at the venue
For onsite participants only

16:00 – 16:05

Opening remarks
EU SME Centre and European Chamber introduction

16:05 – 16:35

Overview of the Supply Chain Environment in China and Good Practices for EU SMEs with Supply Chain Links in China
Liam Jia, Team Lead, EU SME Centre

16:35 – 16:50

Supply Chain Localisation Strategy: Rationale, Impact, and Opportunities
Alessandro Moalli, Chair of European Chamber Tianjin SME Forum, and General Manager of Sisme (Tianjin) Electric Motor Co., Ltd

16:50 – 17:10

Group Supply Chain Relocation: Rationale and Impacts
Cindy Zheng, Board of European Chamber Tianjin Chapter, and CFO of WAGO Electronic (Tianjin) Co., Ltd

17:10 – 17:20

Q&A session

17:20 – 17:30

Closing remarks

Liam Jia
Team Lead, EU SME Centre

Liam Jia is a versatile professional with the past 8 years advising European businesses on market access and business strategies to China. He has a solid working experience in project and operations management, financial and risk control in the EU context.

Liam is an experienced speaker and author of publications on a range of topics, including the environmental sector, SME digitalisation and F&B distribution. Great team player, generating positive influence on teammates.

Alessandro Moalli
General Manager of Sisme (Tianjin) Electric Motor Co., Ltd

Alessandro Moalli has been in China since 2004. He is the founder General Manager of Sisme (Tianjin) Electric Motor in China. He has since led the business to expand and increase the recognition of its brand. Sisme is an electric motors manufacturer, serving both local and overseas markets as a supplier for leading manufacturers of refrigeration compressors.

In April 2023, Alessandro Moalli was elected Chair of the European Chamber Tianjin SME Forum.

Cindy Zheng
CFO of WAGO Electronic (Tianjin) Co., Ltd

Cindy Zheng majored in International Banking and Professional Accounting at NanKai University. She has been the CFO of WAGO Electronic (Tianjin) Co., Ltd since Feb. 2015. She is in charge of HR, Finance, Supply Chain, and EHS departments and is Chairman of Board, Legal Representative of M&M Software (SuZhou) Co., Ltd, a WAGO Group Company since October 2020.

She served as CFO of 3 companies of Turck in Tianjin from 2008 to 2014. From May 2002 to June 2008, she was Board Director and Business Operation Controller for Ecolean (TianJin) Co., Ltd. From 1992 to 2002, she worked with HSBC (TianJin) and LVMH (Shanghai).

In May 2023, Cindy Zheng was re-elected to the Board of European Chamber Tianjin Chapter.

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