EU SME Business Mission to China: Green Industries

  • Date
    22 September 2024 - 27 September 2024
  • Location
    Shanghai, Suzhou, Chengdu
  • Venue
    Multiple venues
  • Open to
    European SMEs, Startups, Clusters, and Industry Associations

To support the internationalisation of European SMEs to China, the EU SME Centre is organising a business mission to Shanghai, Suzhou, and Chengdu in target green industries from 22 to 27 September 2024.


Explore your potential in the Chinese market for your business with the support of the EU SME Centre! With this trade mission, you will get an opportunity to:

  • Participate in the 18th Europe-China Business and Technology Cooperation Fair in Chengdu.
  • Visit the Sino-European Industrial Parks in Suzhou.
  • Meet with well-established and successful European SMEs in Shanghai.
  • Join expert talks on China’s economic outlook and market trends.
  • Take part in technical trainings on export procedures and market regulations.
  • Establish relationships with potential partners in China.
  • Have face-to-face meetings leading to possible business opportunities.

Profiles and Industries

This call for applications is open to SME owners and individuals working for SMEs, start-ups, or clusters and industry associations from the European Union and countries associated to the Single Market Programme*, active in the following industries:

  • Green technologies
  • Renewable energy sources and energy storage
  • Environmental services
  • Water treatment
  • Sustainable equipment manufacturing
  • Recycling
  • Waste reduction
  • Advanced materials
  • Green service providers along the supply chain
  • Other green development solutions.

(*) Please check the status of your country here.


Sunday 22 September

All day

Day 1: Arrival in Shanghai

Monday 23 September

In Shanghai

Day 2

Welcoming breakfast
Meet with the mission’s delegates and the EU SME Centre’s team
Introduction to the programme
Seminar: Market Trends and Business Sentiment for European SMEs in China
Visit of the Shanghai Free-Trade Zone
Seminar & case studies: Green Industries in China
Networking reception with European and local businesses in Shanghai

Tuesday 24 September

In Suzhou

Day 3

Transfer to Suzhou
Visit of the Suzhou Sino-European Industrial Park
Meeting with the Suzhou Industrial Park Administrative Committee
Roundtable with European SMEs established in the Suzhou Industrial Park
B2B matchmaking session in Taicang

Wednesday 25 September

In Chengdu

Day 4

Transfer to Chengdu
Meeting with the China Council for the Promotion of International Trade (CCPIT)
Visit of the Chengdu Hi-tech Industrial Development Zone
Dinner with European businesses in Sichuan Province

Thursday 26 September

In Chengdu

Day 5

Official opening of the Europe-China Business and Technology Cooperation Fair
Keynote presentations and panel discussions: Opportunities in Green Industries for EU SMEs
B2B matchmaking session
Networking reception
with European and local businesses in Chengdu

Friday 27 September

In Chengdu

Day 6

B2B matchmaking session in Chengdu
End of the official programme at noon
Individual time for further meetings and cultural visits

How to participate

This mission is organised by the EU SME Centre, an initiative funded by the European Union to assist small and medium-sized enterprises from EU Member States and countries participating in the Single Market Programme with free first-line services in their internationalisation to the Chinese market. The conditions to participate in this programme are detailed below.


The applicant must:

  • Work for a legal entity located in the European Union or a country participating in the Single Market Programme.
  • Be supported by their employer through a signed letter (in case they do not belong to senior management).
  • Be able to participate in the entire programme.
  • Have a good command of English.
  • Have proven experience in green industries.

The information gathering questionnaire accessible with the Register button is required to be filled in and submitted. The Centre will evaluate applicants based on the following primary selection criteria:

  • Company’s strategy and past experience with China
  • Innovative aspects of the product/technology/service offered by the company
  • Applicant’s professional background.

The mission will welcome 15 to 20 companies.

The EU SME Centre’s services are funded by the European Union and are free of charge to the mission’s participants. All the meetings, seminars, receptions, and other activities included in the programme are covered by the EU SME Centre.

Participants are responsible for covering their travel, accommodation, and meal costs, including:

  • Flights and other travel expenses to and from China.
  • Inter-city travel within China from Shanghai to Suzhou, and from Suzhou to Chengdu.
  • Hotel accommodation in Shanghai, Suzhou, and Chengdu.
  • Other living expenses in China, including local transportation and meals.

Approximative estimated cost per person: EUR 2,750 – 3,500.
Assistance in flight booking and accommodation options with discounted offers will be provided to the participants.

A visa-free policy for trips to China not exceeding 15 days currently applies to 10 EU Member States: France, Germany, Italy, the Netherlands, Spain, Ireland, Hungary, Austria, Belgium and Luxembourg.

Participants from countries not included on the visa-free list will be responsible for arranging a visa to travel to China.


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