Portuguese small and medium-sized businesses have built strong brands in the Food & Beverage sector. A growing number of them are internationalising, including to the Chinese market. But exporting F&B products to China requires a thorough knowledge of the country’s regulations on product registration, labelling, as customs procedures.
To assist SMEs looking to export agrifood products from Portugal to China, the EU SME Centre is organising on 30 April, in collaboration with Sociedade Portuguesa de Inovação (SPI) and PortugalFoods, a workshop in Porto on the opportunities and challenges of exporting to the Chinese market. During this workshop, China F&B market expert Daniel Pedraza, Project Director at EIBENS, will share practical recommendations on market entry for SMEs, with case studies and best practices.
Agenda
Thursday 30 April (Porto Time)
9:15–9:30
Registration of participants at the venue
9:30–9:35
Opening remarks Sara Medina, Member of the Board, Sociedade Portuguesa de Inovação (SPI)
EU SME Centre presentation Sara Medina, Member of the Board, Sociedade Portuguesa de Inovação (SPI)
9:55–10:45
China’s Food & Beverage Market: Size, Trends, Opportunities and Risks for EU Companies Daniel Pedraza, Project Director, EIBENS
10:45–10:55
Q&A session
10:55–11:15
Coffee break
11:15–11:40
Navigating the Regulatory Landscape: Solutions for Food and Beverage Exports to China Daniel Pedraza, Project Director, EIBENS
11:40–11:50
Q&A session
11:50–12:10
Marketing Your F&B Products in China: A Realistic Approach for European SMEs Daniel Pedraza, Project Director, EIBENS
12:10–12:30
Q&A and closing remarks
Keynote speaker
Daniel Pedraza
Project Director, EIBENS
Daniel Pedraza serves as the Project Director at EIBENS, a firm that specialises in market intelligence and communication for the agri-food industry in Asia, with a strong focus on China. The company has offices in Beijing, Ho Chi Minh City, Singapore, and Madrid.
Daniel’s area of expertise involves assisting foreign F&B companies and associations with trade compliance, marketing, and communications in China. He also focuses on creating strategies for European agri-food sectors aiming to bring their products to new heights in Asian markets.
With more than eight years of living and working in China, Daniel brings a deep understanding of the market. Before this, he worked at the European Union Chamber of Commerce in China and EXTENDA, the trade promotion agency of the Government of Andalusia-Spain in Beijing. He has earned a master’s degree in international business from EOI Business School and holds a dual BA in Business Administration and Economics from the University of Malaga.
