How Portuguese SMEs Can Export to the Chinese Market

Liam Jia is a versatile professional with the past 8 years advising European businesses on market access and business strategies to China. He has a solid working experience in project and operations management, financial and risk control in the EU context.

Liam is an experienced speaker and author of publications on a range of topics, including the environmental sector, SME digitalisation and F&B distribution. Great team player, generating positive influence on teammates.

Sara Medina is a Member of the Board of SPI (www.spieurope.eu), an international consulting group with offices located in Europe (Portugal and Spain), North America (USA) and Asia (Beijing and Macao) and strong activity in Africa, Southeast Asia and Latin America and SPI Ventures. She contributes to the overall management of SPI, being responsible for managing SPI’s activities and services in China since 2004 as well as in the Southeast Asian market. She has a Bachelors degree in Food Engineering from the College of Biotechnology in Portugal, a European Masters degree in Food Studies from 5 major European Universities and a Ph.D. degree in Food and Resource Economics from the University of Florida, USA.

Currently, Sara, on behalf of SPI, is part of the EU SME Centre Board of Advisors. The EU SME Centre is an initiative of the European Commission that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs) helping them in doing business in China.

Nuno Lima Leite is an Experienced Managing Director with a demonstrated history of working in the government administration industry. Strong administrative professional skilled in Negotiation, Marketing Management, Business Planning, International Business, and Entrepreneurship.

Currently, he is the Managing Director for China, Economic and Commercial Counsellor at Embassy of Portugal to Beijing.

Helika Jürgenson is the Project Manager of China IPR SME Helpdesk, a project funded by the European Union and designed to help European SMEs with intellectual property rights issues when doing business in China. Helika manages the day-to-day work of the Helpdesk and coordinate communications with its stakeholders. She also conducts presentations of the project to various stakeholders and manage stakeholder outreach activities.

Mário Ferreira is the director of AICEP in Guangzhou, capital of the province of Guangdong. Mário aims to build new bridges between Portugal and China and expressed tremendous willingness in supporting Portuguese companies in the dialogue to achieve this process.

Luís Costa is the Director of AICEP Shanghai, having started on this role in October 2022. Throughout his activities, he has expressed his interest in promoting foreign investment from China to Portugal, considering fields such as Digital Economy, Cleantech, Energetic Transition and Smart Cities to be of vital importance for interested parties.