Exporting Cosmetics to China: Understand the Market and its Stakes

  • Date
    07 March 2023
  • Beijing Time
    16:00 - 17:30
  • Brussels Time
    9:00 - 10:30
  • Location
  • Venue
  • Open to
    All European SMEs
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Over the years, many brands of cosmetics hailing from Europe, from Japan, from Korea and other shores have entered the Chinese market and have gradually become household names. While offering many opportunities, the Chinese market may seem daunting at first to small and medium-sized businesses due to its vast size, language barrier and complex market access regulations.

On this background, the EU SME Centre and the Polish Trade and Investment Agency (PAIH) are organising a webinar to provide European SMEs in the cosmetics sector an overview of the opportunities available to them in China, to share best practices for devising market entry strategies and to highlight key elements that EU actors should pay attention to, including a focus on technical regulations and e-commerce.

Expert speakers from 2Open and the EU SME Centre will give an overview of the cosmetics market in China, explaining its specificities and focusing on compliance with technical regulations.

Join this webinar to:

  • Get an overview of the cosmetics market in China.
  • Understand the CSAR registration process.
  • Know about the raw materials submission codes.
  • Know how China recognises efficacy claims and methods.
  • Learn the framework surrounding dual-use ingredients.
  • Understand how cosmetic labelling works in China.
  • Be up to date on animal testing rules and exemptions.
  • Know if you should opt for Cross Border E-Commerce (CBEC) import.

This free event will be held in English. It is open to all interested SMEs from EU Member States and countries participating in the Single Market Programme.

Agenda (Brussels Time)

9:00 – 9:15

Words of Welcome
Presentation of the EU SME Centre, Davide Orlandi
Polish Investment and Trade Agency, Monika Kołpaczyńska
Polish Union of the Cosmetics Industry, Blanka Chmurzyńska-Brown

9:15 – 9:25

General Introduction to the Chinese Cosmetics Market
Arvid Tilner, EU SME Centre

9:25 – 10:15

Focus on Technical Issues of the Chinese Cosmetics Market

  • CSAR registration process
  • RM submission codes
  • Recognition of efficacy claims and methods
  • Dual-use ingredients
  • Cosmetic labelling
  • Animal testing
  • Cosmetics through CBEC import

June Huang, Maria Galán Lozano and Luis Galán Lozano, 2Open

10:15 – 10:30

Q&A Session
Concluding Remarks

Krzysztof Florczyk, Embassy of the Republic of Poland in Beijing

About the Speakers
Maria Galán Lozano
Regulatory Affairs Specialist, 2Open

With a scientific background, Maria Galán has 18 years of experience working in R+D+i at the L’Oréal Group, from the Parisian headquarters, internationally, with a wide range of brands, in all categories: skin care, makeup, hair care and colouring, fragrances and hygiene. From formulation, throughout the product life cycle, to consumers.

Since the beginning of the regulatory transition in China, 2020, she has completely focused on understanding and solving the specific ins and outs of this rapidly growing market.

She graduated in Chemistry from the University of Salamanca, specialised in Cosmetology and Dermopharmacy at the Center for Higher Studies of the Pharmaceutical Industry, in Madrid, and in Health Law at Paris XI University.

Luis Galán Lozano
China E-Commerce Expert, 2Open

Luis Galán Lozano has over 10 years of experience in China e-commerce and digital marketing with top foreign brands. Previously, he worked as a business developer in media and marketplaces. He holds a Master in Business Administration (MBA) from China Europe International Business School (Shanghai).

He is the CEO of 2Open, a services company that offers China online shop management, content marketing services and business data and intelligence, an official TP of Tmall (Alibaba Group) and able to open shops in JD.com, WeChat, Little Red Book and other Chinese marketplaces.

June Huang
Regulatory Affairs Officer, 2Open

Expert in Chinese food and cosmetics regulations, June Huang helps foreign companies successfully develop in the Chinese market while ensuring compliance at all stages: import compliance, pre-market approval procedures, animal testing, and certifications. She graduated from Sichuan Agricultural University (China) in Chinese Herbal Medicine and from Seoul National University (South Korea) with a master’s degree in food nutrition.

She has an insightful understanding of Chinese cosmetics regulation, focused on tracking, analysing, and interpreting the latest regulatory and market changes in China. Close to the Shandong Cosmetics Industry Association, Spanish Beauty Cluster and China Beautéville, she is a recognised expert sharing knowledge through conferences, news and articles.

Arvid Tilner
Project Assistant, EU SME Centre

Arvid has started his career with the EU SME Centre and is helping and supporting SMEs by bringing transparency into the regulatory framework, policies, and standards of the Chinese market. He offers insights and market analysis by providing reports, guidelines, and articles on successful market access in China. He is one of the main authors of the EU SME Centre report Guidelines on GACC Registration for European F&B Establishments.

Arvid holds a master’s degree in management with specialisation in finance, accounting, and taxation; he focused in his master thesis on the financial implications of supervisory boards and employee representation in medium-sized (Mittelstand) businesses in Germany.

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