As Portuguese small and medium-sized businesses champion innovation and strengthen their brands in various industries, a growing number of them are internationalising. The Chinese market, while offering many opportunities, may seem daunting at first to SMEs due to its vast size, language barrier and complex market access regulations. To assist SMEs looking to export from Portugal to China, the EU SME Centre has organised, in collaboration with AICEP Portugal Global, a webinar on the opportunities and challenges of exporting to the Chinese market. During this event, experts also shared best practices on market entry strategies.
– EU SME Centre introduction by Sara Medina
EU SME Centre: Supporting European SMEs Entering China– Liam Jia, EU SME Centre
AICEP Portugal Global introduction– Nuno Lima Leite, AICEP Beijing
Portuguese SMEs’ Strengths and Industries with an Edge– Luís Costa, AICEP Shanghai
Main Challenges and Opportunities for SMEs Exporting to China– Mário Jorge Ferreira, AICEP Canton
How the China IP SME Helpdesk Helps SMEs Protect Their Intellectual Property Rights– Helika Jürgenson, China IP SME Helpdesk
Regulations and Common Pitfalls that SMEs Should Be Aware Of– Nuno Lima Leite, AICEP Beijing
Factors of Success and Sectors in China in which Portuguese SMEs Have an Edge– Luís Costa, AICEP Shanghai
Navigating Cultural Differences and Communicating in an Effective Way– Mário Jorge Ferreira, AICEP Canton
Main IP Challenges Encountered by SMEs– Helika Jürgenson, China IP SME Helpdesk
How Portuguese SMEs Can Find Support to Certify Products and Start Exporting to China– Nuno Lima Leite, AICEP Beijing
Getting Support from the EU SME Centre– Liam Jia, EU SME Centre
This video features a presentation on the free services made available to European SMEs, entrepreneurs, and start-ups by the EU SME Centre, an initiative funded by the European Union to assist small businesses on their internationalisation path to China. In the second part of the event, panellists will take part in a roundtable discussion on market access, collaboration opportunities, IP protection with the China IP SME Helpdesk and strategies to build solid partnerships with business partners in China.
Get to Know Your Partner in China
Watch our webinar for an overview of how to identify suitable local partners in China and how conduct due diligence remotely. EU SME Centre Business Advisor Alessio Petino explains how SMEs can reliably and accurately assess prospective suppliers or sellers.
