Green Transition Inside the Building: Sustainable Design and Products

  • Date
    17 June 2026
  • Beijing Time
    16:00 - 17:15
  • Brussels Time
    10:00 - 11:15
  • Location
    Online
  • Venue
    Zoom
  • Open to
    All European SMEs
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With a combination of sustainability, quality, durability, and lifestyle, European brands are well-placed to present innovative solutions to the Chinese market for interior design. To succeed in the market, however, they need to combine their ability to integrate craftsmanship, design, environmental sustainability, with a coherent market positioning.

On 17 June, the EU SME Centre and European Union Chamber of Commerce in China invite you to discuss this topic in depth with experts, during a webinar that will focus on the green transition in interior spaces, including finishing materials, furniture, lighting, bathroom systems, and accessories.

Agenda

Wednesday 17 June (Central European Time / China Standard Time)

10:00–10:10 CET / 16:00–16:10 CST

Opening remarks
Keyu Zhou, Events Coordinator, EU SME Centre

10:10–10:30 CET / 16:10–16:30 CST

Sustainability in Interior Design
Stefano Piontini, Founder, aSP..

10:30–10:50 CET / 16:30–16:50 CST

New Materials for Sustainable Buildings
Sophia He, Akzonobel

10:50–11:10 CET / 16:50–17:10 CST

Q&A session
Moderator: Massimo Bagnasco, Senior Advisor, EU SME Centre

11:00–11:15 CET / 17:10–17:15 CST

Closing remarks

Keynote speakers
Stefano Piontini
Founder, asP…

Born in Milan, Stefano Piontini inherited his passion for the world of architecture from his father, one of the pioneers of curtain walls in Italy. After graduating in 2011, he started his own business cooperating with important Milanese firms.

In 2013, Vudafieri Saverino Partners proposed him to develop its office in Shanghai. One month later, Stefano moves to China, where he began to follow the project of the first Christie’s auction house in Shanghai. In 2022 Stefano became partner of the firm, with a team of 10 designers developing projects in China, Japan, South Korea, Malaysia and Singapore. The Shanghai office, with Stefano at the head, won three times the AD 100 prize (2019, 2023 and 2025), an important recognition to the work of the full team.

In 2014, he started supervising the main execution of different projects, in particular with fashion brands and high-end shopping malls. Notable projects in this list are Brioni Clocal architect and project management, Delvaux Iconcept design and project management, Burberry local architect, OTB group [store planning APAC), Roberto Cavalli [project management, SKP Select Woman, Men and Home at the SKP department stores of Beijing, Xian, Chengdu, Wuhan (fuliconcept and design mission), CDF city duty free stores in Shenzhen and Chengdu (design concept, CR Land food court in Shanghai Mix shopping mail (design concept).

Stefano is now the Founder of asP…, a studio focused on designing experiences and emotions.

Sophia He
Brand Communication Manager, Dulux (AkzoNobel)

Sophia He is mainly responsible for brand communication and CSR initiatives at Dulux, a leading decorative paint brand under AkzoNobel.

She has played a key role in the “Let’s Colour” community painting initiative, using colour to revitalize public spaces and promote social good.

Register
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