Discover Our Website’s New Features

27 February 2026

New year, new website upgrade! Let us guide you through what has changed on our website and how you will find all the information you need on your sector.

On the Homepage

The homepage has been partly redesigned to make your navigation path faster and clearer, from your very first visit.

Our Getting Started section now features a list of topics so that you can explore publications, news and events by key sectors such as cosmetics, food & beverage, or healthcare, or issues such as HR and taxation.

When logged in, return visitors get the option to see a curated homepage showing publications and news from their selected preferences. Choices can be edited at any time with the option “Update my preferences” at the top right of the page:

Choices can be edited at any time with the option “Update my preferences” at the top right of the page.

Navigate our Content by Topic

Integrated to the homepage and at the top of the Knowledge Centre menu, the “By Topic” pages are here to help you find all the content relevant to your needs. We currently have 10 pages dedicated to key topics of interest for European SMEs doing business in China. Five of them cover the main sectors of activity for SME exporters to the Chinese market:

The other five cover essential issues raising questions from SMEs:

On each of these pages, you will find at the top, in Featured, the essential reads on the topic. Below, you can browse all our reports, guidelines and webinars by date of publication. If we have events on the topic coming up, you will also see them listed here. An example from our E-commerce page:

Finally, you will find our FAQ selection on related issues, and a link to contact our Business Advisor if you have any question.

Ready or Not?

Test your readiness to enter the Chinese market with our new business quizzes “Exporting to China“, “Getting ready to do business“, and “Knowing your Chinese partners” are designed to help you assess quickly, with no-nonsense questions and answers, if you are more in swimming or in sinking territory when it comes to the essentials.

The Partners’ Hub

A major focus of the upgrade is in the Partners’ section. In the new Partners’ Hub, you will find a comprehensive overview of the Centre’s partnership ecosystem. You will find here the latest activities from our partners, including their upcoming events in a navigable calendar and recent publications that can be of interest to European SMEs.

From the Partners’ Hub, you can also get in touch directly with our Partnerships Manager to book a meeting and discuss opportunities for collaboration.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information

More from the Press Corner

关于2026年中小企业商务代表团行程的公告

Press release| 26 February 2026

Update on the 2026 SME Business Mission to China

Press release| 26 February 2026

Policy News for SMEs in China: February 2026

In Brief| 25 February 2026

Policy News for SMEs in China: January 2026

In Brief| 30 January 2026

关于2026年中小企业商务代表团行程的公告

Press release| 26 February 2026

Update on the 2026 SME Business Mission to China

Press release| 26 February 2026

Policy News for SMEs in China: February 2026

In Brief| 25 February 2026

Policy News for SMEs in China: January 2026

In Brief| 30 January 2026
Filter by tags
EU SME Centre: China Market Research, Training, Advice | Get Ready for China
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.