New year, new website upgrade! Let us guide you through what has changed on our website and how you will find all the information you need on your sector.
On the Homepage
The homepage has been partly redesigned to make your navigation path faster and clearer, from your very first visit.
Our Getting Started section now features a list of topics so that you can explore publications, news and events by key sectors such as cosmetics, food & beverage, or healthcare, or issues such as HR and taxation.

When logged in, return visitors get the option to see a curated homepage showing publications and news from their selected preferences. Choices can be edited at any time with the option “Update my preferences” at the top right of the page:

Choices can be edited at any time with the option “Update my preferences” at the top right of the page.
Navigate our Content by Topic
Integrated to the homepage and at the top of the Knowledge Centre menu, the “By Topic” pages are here to help you find all the content relevant to your needs. We currently have 10 pages dedicated to key topics of interest for European SMEs doing business in China. Five of them cover the main sectors of activity for SME exporters to the Chinese market:
The other five cover essential issues raising questions from SMEs:
On each of these pages, you will find at the top, in Featured, the essential reads on the topic. Below, you can browse all our reports, guidelines and webinars by date of publication. If we have events on the topic coming up, you will also see them listed here. An example from our E-commerce page:

Finally, you will find our FAQ selection on related issues, and a link to contact our Business Advisor if you have any question.

Ready or Not?
Test your readiness to enter the Chinese market with our new business quizzes “Exporting to China“, “Getting ready to do business“, and “Knowing your Chinese partners” are designed to help you assess quickly, with no-nonsense questions and answers, if you are more in swimming or in sinking territory when it comes to the essentials.

The Partners’ Hub
A major focus of the upgrade is in the Partners’ section. In the new Partners’ Hub, you will find a comprehensive overview of the Centre’s partnership ecosystem. You will find here the latest activities from our partners, including their upcoming events in a navigable calendar and recent publications that can be of interest to European SMEs.
From the Partners’ Hub, you can also get in touch directly with our Partnerships Manager to book a meeting and discuss opportunities for collaboration.

