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The year 2013 will be remembered as the year in which China surpassed the US as the world’s largest digital retail market. Despite a relatively lower retail and internet penetration, China has become the world’s number one e-commerce market. Last year, Chinese e-commerce shoppers spent CNY 1.3 trillion, a sum that has increased by more than 70% annually since 2009 and is expected to continue on this astonishing trajectory.

The rapid growth of e-commerce in China presents an attractive opportunity for EU SMEs to access a vast market spread across a large geographic area, for relatively little cost.

This report provides information about the Chinese e-commerce market and describes the main models that EU SMEs can utilise to sell online in China.

Related articles:

How to Capitalise on Online Selling in China?

Please note that this report has been updated in July, 2014.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
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  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information