Marketing for EU SMEs in China

This collection of case studies provides European SMEs new to China with a selection of marketing strategies employed by 14 companies already active in the market. It is meant as an addition to the EU SME Centre report on Marketing for EU SMEs in China, which is available for free download on the website of the Centre. Whereas the report approaches the topic by outlining broad trends based on market data, these case studies give real-life examples of how SMEs have exploited the available opportunities and overcome challenges they were facing along the way.