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Bluepharma – Entering the Chinese Pharmaceutical Market

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Healthcare Pharmaceuticals
case-study| 22 July 2012

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Bluepharma is a Portuguese pharmaceutical company based in Coimbra, Portugal. At the end of 2010, the company paid its first visit to China. A year later, with the help of a Portuguese consultancy firm and a Chinese partner, Bluepharma is very close to obtaining the registration of their first product in China, which aims to be launched in the Chinese market by 2013.

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