< img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2416728931804999&ev=PageView&noscript=1" />
Home > Knowledge Centre > Selling Online in China

Selling Online in China

By EU SME Centre | Guidelines      23.07.2014     Tags: Information and Communication Technology (ICT)

The year 2013 will be remembered as the year in which China surpassed the US as the world’s largest digital retail market. Despite a relatively lower retail and internet penetration, China has become the world’s number one e-commerce market. Last year, Chinese e-commerce shoppers spent CNY 1.3 trillion, a sum that has increased by more than 70% annually since 2009 and is expected to continue on this astonishing trajectory.

The rapid growth of e-commerce in China presents an attractive opportunity for EU SMEs to access a vast market spread across a large geographic area, for relatively little cost.

This report provides information about the Chinese e-commerce market and describes the main models that EU SMEs can utilise to sell online in China.


Please note that this report has been updated on July, 2014.

Share Show Search Filters