WeChat Mini Programs: You don’t need an App for China (or do you?)

  • Date
    02 February 2019 - 02 February 2019
  • Beijing Time
    All Day - All Day
  • Venue

Launched at the beginning of 2017, Mini Programs (MPs), a sort of sub applications within WeChat, have taken China by storm: there are already 2 Million MPs, just as much as Apple’s App store applications. And the App store was launched 10 years ago! Being easily shareable and accessible, Mini Programs provide a much better user experience compared to traditional apps.

More dizzying stats? They already represent 20 to 30% of the traffic for apps that have a Mini Program, and they have already reached 350 Million daily active users (DAU), covering virtually every category from games, e-commerce, photography, life and travel services etc. It’s no wonder that building a WeChat Mini Program marketing strategy is reported as a top trend for 2019.

This webinar unveils the nature of Mini Programs: what they are, how they work, and why they could represent an alternative to the traditional apps, websites and e-commerce channels for enterprises. However, it is important for EU SMEs to be aware of the pros and cons of creating a Mini Program for one’s business.

You can find the recorded video on Youtube. To download the slides please login.

About the Speakers

Clement Ledormeur

Clement is the General Manager at 31Ten, a boutique digital solutions agency based in Shanghai with a strong focus on WeChat, the 1 billion users app. He’s been on the ground in China for more than 7 years and has carried on over 40 end-to-end digital projects with international brands such as Shiseido, Sisley, Bioderma, Starbucks, Club Med, LVMH, Ubisoft, Canada Goose, etc. Ranging from consumer facing campaigns and engagements, ecommerce, CRM integrations and enterprise-grade projects.

Joseph Leveque

Joseph is a partner and head of marketing at 31Ten. He has combined his experience as a corporate strategy consultant for fortune 500 companies with his passion for digital and entrepreneurship. 10 years on the field, he now helps businesses to design, build and scale consumer facing and enterprise-grade online software solutions using WeChat as an anchor.


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