WeChat for Cross-Border E-Commerce | Workshop at CHina CHat 2018

  • Date
    20 September 2018 - 21 September 2018
  • Beijing Time
    All Day - All Day
  • Venue
    The Place 457 Jumen Road, Unit 407, Bridge 8 Phase IV Huangpu District Shanghai 上海市黄浦区局门路 457号407室,8号桥4期

China’s Biggest WeChat & Digital Marketing Conference for International Companies is Back

The EU SME Centre is delighted to invite you to join this year’s CHina CHat conference in Shanghai and our workshop held at the conference on cross-border e-commerce.

Organised by China Channel (ChCh) and WalktheChat, this conference brings together key opinion leaders, top international experts and influencers for WeChat and digital marketing in China, including Matthew Brennen and Thomas Graziani, to name a few.

Use our promotion code EUSME2018 to get 10% discount for purchasing your tickets. Early bird price is available until 12 September.

About Our Workshop

This year we invite a Danish SME that operates a successful lifestyle e-commerce WeChat store in China to share his real-life experience with you at the conference. Rasmus Gregersen, the CEO of NiHao CPH will deliver our workshop on:

WeChat for Cross-Border E-Commerce: the Procedure and a Real Case Study in Action

Date: 20 September 2018 | Time: 09:45 – 12:00 | Section: Workshop C | Language: English

During the workshop, he will discuss with you details of the following aspects:


  • Cross-Border is Booming
  • WeChat’s Unparalleled Success in China
  • Pilot Free -Trade Zones
  • Consumption as the Lever to Lift China’s Economy
  • A More Discerning Middle Class

How to build a CBEC WeChat Shop – the Building Blocks

  • The WeChat Account
  • The WeChat Shop
  • Consumer Payment Options
  • Warehouse and Logistics Operator at the FTZ
  • Foreign Gateway to China’s Payment Providers

Marketing: The Missing Link

  • Establishing an online shop doesn’t sell your products, building trust and awareness online and offline does.
  • Expand your reach with O2O e-commerce and QR-code walls in airports

Case Study: Nihao Hygge Shopping the Danish Lifestyle through a WeChat shop

  • Building the brand and the community,
  • Opportunities and challenges in accessing the market
  • Q&A

If you would be interested in finding out more about his company NI HAO HYGGE, read our case study here.

About the Speaker

Rasmus Gregersen, EU SME Centre Expert, CEO at NiHao CPH

Founder of NIHAO MEDIA GROUP, a portfolio of media and e-commerce brands online and offline with a focus on the building awareness in the Chinese travel and lifestyle market. By being present and interacting across the media brands, we create trust and are followed by Chinese consumers. With online community NIHAO CPH, e-commerce platform NIHAO HYGGE, Smart QR-code Wall in Copenhagen Airport and lifestyle magazine NIHAO JOURNAL we access the Chinese consumer on multiple levels.

About the CHina CHat Conference

CHina CHat is a 2-day event dedicated to WeChat and China online digital marketing. Co-organized by 2 of the most widely respected online sources of information on China digital marketing: China Channel (ChCh) and WalktheChat. This event features:

  • Presentations from top WeChat and China digital marketing experts.
  • In-depth and practical morning workshops.
  • Booth display areas featuring the latest WeChat and China social products.
  • Drinks and networking; evening after party.
  • Panel discussions with experts, brands and online key opinion leaders (KOLs).

Click here to view the full programme

Register for Centre’s Workshop

  • Go to Tickets Page
  • Use the promotion code EUSME2018 to get 10% off discount for your tickets

Register for Other Sessions

*Please note all the workshops will be set up in the morning only, and the main stage conference section will be in the afternoon.

  • Select the types of tickets you would like to purchase, and use the code EUSME2018 to get your 10% off discount.

Event Contact

For questions about the EU SME Centre’s workshop, please send an email to registration@eusmecentre.org.cn.

For questions about CHat conference, please contact:

Methawee Tan

Phone:+86-1868-2099-623 | Email:markeytan@chinachannel.co | WeChat:markeytan

Refund Policy

Refunds are available 1 week before the conference. 24 hrs notice is required for tickets to be transferred under a new name. All fapiao (invoice) will be available either on site or delivered after the conference in line with your request on the registration page. Fapiao (invoice) cannot be issued prior to the conference.



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