China has had no shortage of industry scandals involving foreign companies in the past few years: the quality of imported milk products has been called into question, car manufacturers have been accused of massive environmental pollution and foreign retailers have been attacked for alleged price rigging. Increasing scrutiny by government and citizens alike is thus turning corporate social responsibility from a moral obligation to a mandatory element of sound business strategy.
EU SMEs looking for long-term engagement with China are well advised to develop appropriate strategies in this regard, which, if done well, can help protect against damaging allegations and serve as a unique selling point at the same time. In this webinar, EU SME Centre expert Richard Brubaker will elaborate on why your company should become active now and how you can employ a cost-effective approach that will help protect and boost your business in China. Points discussed will include:
- CSR in China
- Creating a CSR strategy
- Examples of CSR strategies in China
- Implementing CSR in your company
- CSR and return on investment
- Tools and resources
About the speaker
Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 10 years in Asia working to engage, inspire, and equip those around him to take their first step.
Acting as a catalyst to driving sustainability, Brubaker works with government, corporate, academic and non-profit stakeholders to bring together knowledge, teams, and tools that develop and execute their business case for sustainability.
He frequently speaks on issues of social innovation & entrepreneurship, sustainability, corporate social responsibility, and leadership, and has been interviewed by more than 50 media outlets, including: CNN, CNBC, BBC, New York Times, Financial Times, China Economic Review, Inc., Fast Company, and the International Herald Tribune. He is regularly invited to speak at leadership, social innovation, and sustainability focused conferences.
You can find the recorded video on Youtube: