

When accessing the Chinese market, one of the most challenging questions for companies is: how to best enter the market. The workshop aims at informing on the options of entering the Chinese market both with (representative office, WFOE, JV) or without (direct-selling, agent, licensing) legal entity. The speakers will provide examples by showing failure and successful real case studies. In addition, they will highlight legal aspects to consider when doing in business in China. By joining the workshop, EU SMEs will receive practical recommendations and pointers as to which strategy is most suitable for one’s business.
Agenda:
9:30 – 9:50 Opening Remarks
Ilaria Perla, Training Coordinator at EU SME Centre
9:50 – 10:50 Doing Business in China
Mireia Paulo, Director of the European-American Market and Overseas Investment Projects, A&Z Law Firm
10:50 -11:00 [short break]
11:00 – 11:40 Doing in business in China with local entity
Michiel Vos, Manager Corporate Services at MS Advisory
Case Studies
11:40 – 12:00 Q&A and networking
Please note this workshop is only opened for the Croatian delegation.