WeChat is one of the most popular social media platforms used in China today with over 650 active users. The platform is deeply integrated and includes social features, as long as messaging, e-commerce, payments and financial services. Yet many foreign companies are unaware of how to use WeChat to market their products and services.
This webinar will explain how foreign companies can use WeChat for marketing. It will include a clear description of the application’s features, the possibilities for companies to leverage them, the integration of e-commerce and cross-border e-commerce to WeChat, as well as the optimal ways to do marketing on the platform.
After attending the webinar you will:
- Have a clear vision of the features of WeChat
- Know how WeChat can be used for promotion and e-commerce
- Learn about several case studies of successful WeChat branding and sales
- Know how to generate traffic on WeChat, from within and from outside China
- Understand the main regulation and logistic challenges with setting-up cross-border e-commerce solutions via WeChat
About the Speaker
Thomas Graziani, Co-founder, WalktheChat
Thomas Graziani is the co-founder of WalktheChat, a consulting and development agency dedicated to building innovative strategies and products for WeChat marketing and branding.
Thomas was previously part of the marketing & strategy department of Schneider Electric in which he spearheaded the work on Smart Cities and Smart Grid for the company in China.
Before joining Schneider Electric, he was a consultant at the Boston Consulting Group during which he worked on projects across various industry including banking, supply chain and pharmaceuticals.
Thomas is a graduate from the Judge Business School of the University of Cambridge and holds an engineering degree with a specialisation in Applied Mathematics and Operational Research from Ecole Polytechnique in France.