Marketing and promotion are keys to business success. However, small businesses and organisations often struggle to find time, the right people or money to manage their marketing activities, especially when it comes to entering a new market overseas.
This webinar aims to guide European small businesses with limited resources to develop an effective marketing strategy in the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for a successful operation.
After attending the webinar you will:
- Understand the marketing specificities of China;
- Be able to give clear direction to your marketing team;
- Adapt your main marketing messages to China;
- Be able to choose the right communication channels.
About the Speaker
Julia Bouron-Devos, CEO, MAPPsolution
Julia Bouron-Devos has 15 years of experience in marketing, communications and branding in Europe and Asia. During that time, she worked for both international groups as well as SMEs and start-ups so she understands the diverse challenges faced by these companies. She has been based in China since 2006 and has developed a strong local knowledge. In 2014 she created “MAPPsolution” which is a web-based marketing solution aiming to help SMEs develop effective marketing strategies and promotion plans to succeed in China.
View the Webinar Recording Below