Understanding China: Two-day Training Update

  • Date
    11 June 2015 - 12 June 2015
  • Beijing Time
    All Day - All Day
  • Venue
    Conference room Thon Hotel EU Conference room Thon Hotel EU – Rue de la Loi 75, B-1040 Brussels, Belgium

The EU SME Centre invites you to join a two-day training event in Brussels that will take a closer look at industry regulations, exporting and e-commerce in China.

The training is designed in an interactive format that will enable you to share thoughts and challenges arising in your daily work with China, exchange views and meet with Centre staff, trainers and EU stakeholders.

What’s In It for Me?

• Gain insights into China’s evolving macroeconomic trends and government reforms;

• Get updates on China’s Pilot Free-Trade Zone and new Foreign Investment Industrial Guidance Catalogue;

• Understand how China’s changing demography and consumer behaviour affect your business;

• Learn how to benefit from EU SME Centre business tools;

• Understand how you can benefit from the EEN Enterprise Europe Network;

• Book individual consultations with our experts on-site;

• Sign partnership agreement with the Centre.

Course Details:

• The lectures as outlined in the programme

• Networking evening (day one)

• Direct access to experts

• Full training materials

• Two technical trainings

• Lunch


Option A: EUR 700.-

2-days training with travel* / accommodation costs reimbursement

*Training includes flight tickets reimbursed upon submission of invoice and boarding pass stub up to EUR 400.- in economy class, providing flights have not already been covered by another source of funding. Hotels covered for two nights (check-in June 10, check-out June 12).

Option B: EUR 500.-

2-days training without travel / accommodation costs reimbursement


If you would like to sign up for this event, please send an email to Mr Alexander Alles.

Tentative Agenda

Day One – 11 June 2015

08:30-09:00 Registration – Welcome coffee

09:00-09:15 Welcome, by EUROCHAMBRES Director International Affairs, Mr Dirk Vantyghem, EU SME Centre Director Mr Chris Cheung

09:15-10:15 Tour de table – Introduction of the participants

10:15-11:00 The slowing down of the Chinese Economy and the New Normal of 7% GDP growth – How do these affect European companies interested in doing business in China? by EU SME Centre Director Mr Chris Cheung

11:00-11:15 Coffee break

11:15-12:00 Reforms in China and the anti-corruption campaign – a thorough look inside, by Jeremy Gordon Director China Business Services

12:00-12:45 EU-China Comprehensive Agreement on Investment (CAI) – where do we stand? by Investment Negotiator Ms Alexandra Koutoglidou, DG Trade, Investment Unit European Commission

12:45-14:00 Lunch

14:00-14:30 Business Confidence Survey China, by Mr Xavier SansPowell, European Union Chamber of Commerce in China

14:30-15:00 The China (Shanghai) Pilot Free-Trade Zone and the investment catalogue: What to watch for in the future? by Centre Legal Advisor Ms Ludmila Hyklova

15:00-15:45 China’s changing demography, consumer behaviour, and emerging service economy: a challenge or an opportunity? by Ms Shada Islam, Director of Policy at Friends of Europe

15:45-16:30 Coffee break

16:30-17:00 EEN Enterprise Europe Network – What does it mean for your business and how can you tap into Chinese Business networks? by EU SME Centre Marketing & Communications Manager Ms Anne-Laure Maddy

17:00-17:30 EU SME Centre Business Tools & Top Tips, Partnership Package and Partners’ Benefits, by EU SME Centre EU Partnerships Coordinator Mr Alexander Alles

17:30-19:00 Networking

Day Two – 12 June 2015

08:30-09:00 Registration – Welcome coffee

09:00-12:00 Session I: China Update – Are you Ready for China? by Sara Medina, Sociedade Portuguesa de Inovação, EU SME Centre Expert

Session II: Set up in China in a view of recent legislation changes and update on upcoming new Investment Law, by Ludmila Hyklova, Legal Advisor, EU SME Centre

12:00-13:30 Lunch

13:30-17:00 Session III: Training Exporting to China, by Jon Echanove, Positive Delevopment, EU SME Centre Expert

Session IV: Training E-Commerce, by Mark Hedley, China Britain Business Council, EU SME Centre Expert

17:00-18:00 Wrap up, summary and closing remarks

The programme is also available for download on this page.


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