Understanding China Training

  • Date
    16 February 2017 - 17 February 2017
  • Beijing Time
    All Day - All Day
  • Venue
    Le Châtelain Boutique Hotel 17 Rue du Châtelain, 1000 Brussels, Belgium

Insights to China Economy 2017, Technology Transfer in China, Cross-border E-commerce, SME Financing in China, Tips for Global Entrepreneurs and More

Join the latest edition of Understanding China to get ready for 2017. Aimed at EU-based partners and SME organisations, this two-day training programme will update your understanding of China and how to engage in the market. New topics covered include technology transfer, tips for global entrepreneurs looking to do business with or in China, and legal essentials for small businesses.

Refresh your China expertise, update your contacts network, and learn from experts and advisors supporting SMEs on a daily basis. Understanding China is a training programme developed for organisations in Europe looking to increase their knowledge of the China market. The programme has been running since 2009 creating a new business dialogue on China-related issues.

Tentative Agenda

Day One – Understanding China

08:30-09:00 Registration

09:00-09:20 Opening Remarks by Officials from DG Grow, European Commission, Eurochambres Director of Operations, Dirk Vantyghem and EU SME Centre Director, Chris Cheung

09:20-10:30 Top Trends in 2017 to Look Out for in the Chinese Market, by Chris Cheung, EU SME Centre Director

  • Related reading: Dealing with Change – Business Opportunities and Challenges for European SMEs in China’s Shifting Landscape

10:30-11:00 Coffee Break

11:00 -12:00 Accessing Finance in China for Small Foreign Businesses, by Bank of China

12:00 -13:00 Lunch & Networking

13:00 – 14:30 Protecting Your Intellectual Property in China, by Valentin de le Court, China IPR SME Helpdesk Expert

  • Related reading: Trademark Litigation before Chinese Courts – What Evidence to Win Your Case?

14:30 – 15:00 Coffee break

15:00 – 17:30 China’s Cross-Border E-commerce and Free Trade Zones: Regulation Updates and Impact on Your Business, by Rafael Jimenez, EU SME Centre Business Development Advisor

  • Related reading: How to Sell Your Food & Beverage Products Online in China

17:30-19:00 Networking with Snacks and Drinks

Day Two – Engaging in China

09:00-9:30 Registration & networking

09:30-9:40 Introducing the second day programme, by Chris Cheung, EU SME Centre Director

09:40-10:20 China’s Trade and Investment Opportunities for EU Businesses Arising from One Belt One Road Strategy, by China Embassy in Belgium

10:20-11:30 Technology Transfer to China: How does it Work in Reality, by Xia Wenhuan, CCPIT

  • Related reading: Technology Transfer & Commercialization Practice in China – Health and Medical Sector

11:30 – 12:00 Q&A

12:00 – 13:00 Lunch & Networking

13:00 – 14:00 Doing Business with China: What Global Entrepreneurs Need to Look Out For, by Jay Xu, Chinese Entrepreneur

  • Related reading: Exporting Greek Soft Drinks to China

14:00 – 15:30 China Legal Essentials: Sales Contract and New Foreign Investment Law, by Yang Yuhua, EU SME Centre Expert

  • Related reading: Practical China Legal Guides for Small Businesses: On Chinese Turnover Tax, Sales Contracts, Reporting Rules and Employee Handbook

15:30-15:50 Coffee Break

15:50-16:50 How to Develop Government Relationships in China, by Professor Dr Jing Men

  • Related reading: Academic articles published by Dr Jing Men on EU-China Relations

16:50 – 17:20 Group Discussion: Feedbacks, Key Takeaways and Suggestions for Future Training

Wrap Up


To sign up for one or two days of the training, please click the “Buy Ticket” button to pay the registration fee online and complete your sign-up for this event.

If you sign up for one day of the training, please send an email to registration@eusmecentre.org.cn to indicate which day you would like to join.

If you have any questions regarding the event registration, please send an email to us at registration@eusmecentre.org.cn.

About the Trainers Chris Cheung, Director, EU SME Centre

Chris has been identifying market opportunities and providing market access advice to European companies entering the Chinese market for the past ten years.

As the Director at the EU SME Centre, Chris leads an international team of experts in providing practical, up-to-date business advice in a wide range of industries including ICT, renewable energy and food and beverages. He has a Master’s degree in Chinese and Business from the University of Leeds and an MBA from the University of Warwick.

Yuhua Yang, Partner, Links Law Offices

Yuhua Yang focuses on cross-border international law practice, serving both Chinese and foreign clients in diverse fields including capital markets and corporate finance, M&A, foreign inbound investment, PRC companies’ outbound investment, international trade, private equity and venture capital, IP rights, restructuring, insolvency and bankruptcy, and dispute resolutions with international elements.

She has represented clients active in a number of different industries and is qualified to serve on the board of a listed company as non-executive independent director.

Yuhua graduated from Peking University with an LL.B. degree and a Bachelor’s degree in Economics. She received an LL.M. degree from the University of Pennsylvania Law School and a Certificate of Study in Business and Public Policy from Wharton School in 2006.

Rafael Jimenez, Business Development Advisor, EU SME Centre

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country.

Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm. Born in Spain, Rafael holds a bachelor of Physics and has three sons.

Professor Dr Jing Men

Professor Dr. Jing Men is the Baillet Latour Chair of European Union-China Relations and the Director of EU-China Research Centre in the Department of the EU International Relations and Diplomacy Studies, College of Europe. She obtained a PhD in Political Science at the Vrije Universiteit Brussel. Her research and teaching focuses on EU-China relations and Chinese foreign policy. She is the founder of the electronic journal the EU-China Observer, launched at the beginning of 2009, which publishes research articles and policy analysis on EU-China relations.

She publishes widely on EU-China relations and Chinese foreign policy in books and journals. Together with other professors, she founded the EU-China Collaborative Research Network (CRN) under the University Association of Contemporary European Studies (UACES), which is a widely extended network for people who share the common interests on the research of EU-China relations.

Xia Wenhuan, Managing Director of International Technology Commercialization, CCPIT-China International Economic Cooperation & Investment Inc (CCPIT-CIECI)

Xia Wenhuan leads an international technology transfer team and manages some international innovation zones throughout China, working with local governments to facilitate international technologies and startups to the China market as well as bringing Chinese companies or investors to the global market. Prior to joining CCPIT-CIECI, he acted as the Founder and Secretary General of International Technology Transfer Network (ITTN).

As an experienced consultant, Xia has advised projects funded by the European Commission, such as ERICENA-European Research and Innovation Centre of Excellence in ChiNA, China – DragonStar, China – CHOICE, China-Portugal Cluster Alliance. Xia is employed as a WIPO technology transfer expert and took part in the WIPO Expert Forum on International Technology Transfer 2015.

Xia holds a Master’s degree in International Relations in Economy and Trade from the Flinders University of South Australia, and holds a Senior Economist, Technology Broker certificate.

Jay Xu, Managing Director of the Fortune Park (Beijing) Trading Co.

Jay Xu is the founder and Managing Director of the Fortune Park (Beijing) Trading Co., which is specialized on the import and distribution of food and beverage, food supplements and cosmetics products from European countries and USA, Australia, New Zealand. He is also the Managing Director of two investments advisory companies based in Beijing and Estonia, which provide consulting services to Chinese and EU entrepreneurs and investors on international M&A projects and “ One Belt, One Road” projects. He is one of the leading researchers on China’s policies and practices for Cross Border E-Commerce and Free Trade Zone, China Pakistan Economic Corridor (CPEC).

Mr. Xu has started his career with Sumitomo Corp. in the field of international trade, then moved on to work for EMC,Schlumberger,Orica respectively in which he held management positions in both China and USA. He was the CEO for China and New Zealand Business Council from 2009 to 2011. Jay has a bachelor degree from University of International Relations, China and a MBA degree from University of South Carolina, USA.

Valentin de le Court, Qualified Intellectual Property Attorney

Valentin de le Court is a Belgian qualified IP attorney with more than ten years of experience in the intellectual property field, including four years of practice in China. His area of expertise covers contentious and non-contentious IP matters relating to patents, trademarks, copyright, trade secrets and technology transfer, with a particular focus on patent and trademark litigation and China related IP strategies. Over the past years Valentin has assisted European MNCs and SMEs active in a wide range of sectors (semiconductors, automotive, mobile gaming, oil & gas, digital communication, F&B, fashion, medical device and design) with their China related IP issues. Today he practices within the China Desk and the Contracting and dispute resolution team of Gevers, a prominent European IP firm. Valentin is fluent in French, Dutch and English.

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