

The 2018 Understanding China Training Programme, at its 4th edition, will be held in Brussels, on March 15th and 16th.
Understanding China is a training programme developed for organisations in Europe looking to increase their knowledge of the China market. The programme has been running since 2009 creating a new business dialogue on China-related issues.
This two-day programme will inform you of the recent changes in the Chinese business environment and the ways to engage with the market. Aimed at EU-based partners and SME organisations, the programme will analyse topics such as research and innovation, digital china, Belt and Road Initiative.
At the end of each training day, you will have the possibility to expand your contact network, deepen your China expertise and gain advice and insights from advisors supporting EU SMEs.
Agenda
Day One- Engaging in China
08:30-09:00 Registration Welcome Coffee & Networking
09:00-09:20 Opening Remarks
Jean-Marie AVEZOU, DG for Internal Market, Industry, Entrepreneurship and SMEs, European Commission
Dirk Vantyghem, Director, EUROCHAMBRES
Chris Cheung, Director, EU SME Centre
09:20-10:20 Top Trends in 2018
Chris Cheung, Director, EU SME Centre
10:20-10:40 Coffee Break
10:40-12:00 China’s New Venture Internationalisation
Shameen Prashantham, Professor, International Business and Strategy, CEIBS
12:15-13:30 Lunch & Networking
13:30-14:30 IPR Issues When Engaging With China
Valentin de le Court, China IPR Helpdesk
14:30-14:50 Coffee Break
14:50-15:05 2018 EU-China Tourism Year
Eric PHILIPPART, Deputy Head of Unit, Tourism, Emerging and Creative Industries, European Commission
15:05 – 15:50 Servicing Chinese Outbound Tourism
Dr. Minjuan Deng-Westphal, Senior Researcher, COTRI
15:50-16:50 ENRICH Opportunities in Research and Innovation
Sara Medina, Member of the Board, SPI; Coordinator of ENRICH in China
Robert Sanders, Head of International Projects, European Business Network
17:15-19:00 Networking with Snacks and Drinks
Day Two- Digital China
09:00 – 09:30 Registration and Networking
09:30 – 10:00 Opening Remarks
China’s Key Policies 2018
Mission of China to the European Union, Speaker TBC
10:00 – 11:00 Digital China: Opportunities for EU SMEs
Rafael Jimenez, Business Development Advisor, EU SME Centre
11:00 – 12:00 Opportunities Along the Belt and Road
Xia Wenhuan, Executive Secretary, Beijing B&R International Co-Incubation (ICI)
12:00 – 13:00 Lunch Break
13:00 – 14:00 Made in China 2025 and its Implication in the Technology Sector
Marco Gasparroni, CEO, Exprivia China; Vice-chairman China-Italy Chamber of Commerce
14:00 – 15:30 Digital Marketing Essentials in China
Bjoern Hembre, Managing Director, Branditat
15:30 – 15:45 Coffee Break
15:45 – 17:10 Build, Operate and Profit from a Cross-Border WeChat Shop in China
Felim Meade, Founder, Emerald Green Consulting
17:10 – 17:30 Group Discussion, Feedbacks, Key Takeaways and Suggestions for Future Training
17:30 – 18:00 Wrap Up, end of programme
Registration Deadline, March 9th
If you have any questions regarding the event registration, please send an email to us at registration@eusmecentre.org.cn