Uncovering China’s Dairy Sector

  • Date
    09 June 2021 - 09 June 2021
  • Beijing Time
    3:00 PM - 5:30 PM
  • Venue
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The EU SME Centre, EUROCHAMBRES and our official partner, the Bulgarian Chamber of Commerce, with the support of Enterprise Europe Network are happy to invite you to our next workshop on the Dairy Sector in China, which will take place on 9 June 2021 from 09:00-11:30 (CET) | 15:00 – 17:30 (Beijing local time).

The dairy market in China has witnessed a steady and substantial growth since the beginning of 1990s. According to the National Bureau of Statistics, China’s milk production in 2019 was 32 million tons. The output rose steadily and ranked among the top in the world, however, the production still cannot meet domestic demand and imports are needed to meet consumer demand. As China ́s urbanization expands and the middle class continues to grow, consumers‘ demand for high-quality dairy products is predicted to further increase in the upcoming years. Despite this optimistic forecast, companies looking to enter the Chinese dairy market still need to invest time in getting prepared: be aware of the barriers of the market, understand the consumer trends in post-Covid times and create a brand awareness and reputation. This online workshop has been designed to help dairy producers understand the dairy market in China and prepare to grasp the opportunities while navigating the challenges of this particular market.

You can find the recorded webinar on Youtube:


(*) The below times are in Central European Time (CET). Companies joining from Bulgaria shall consider +1hour (for instance 9:00 –> 10:00):

09:00 –09:05: Opening speech by Mr. Tsvetan Simeonov, president of the BCCI

09:05 –09:10: Presentation of the EU SME Centre

09:10–09:30: Module I: Overview of China’s imported food

09:30–09:50: Module II: Market situation per dairy type:Milk-Cream-Butter-Cheese-Yogurt-Whey protein-Infant formula

09:50–10:10: Module III: Impact of Covid-19 in consumption

10:10–10:30: ModuleIV: Commercial approach to China for the dairy sector

10:30–10:50: Module V: Technical barriers

10:50 –11:10: Module VI: Marketing and sales supportfor dairy products

11:10 –11:15: Closing remarks and next steps

11:15–11: 30: Q&A

About the speaker:

Pablo Recio Gracia, Eibens Managing Director

Pablo has lived and worked in China since 2005. During this time he has developed a strong knowledge of the Chinese market, in particular relating to food and beverage import and distribution processes and trade barriers, from both a legal and commercial standpoint; and attracting Chinese investment into specific projects or regions. Currently, he is the managing director of Eibens, company stablished in China in 2005. It has two offices in Madrid and Beijing. It is focused on the Food and Beverage sector, working with EU SMEs, International trade promotions agencies and public companies. Services include all steps from training, to market intelligence, market entry or commercial follow up. As secondary sectors Eibens also work in cosmetics sector and ecommerce.

From 2012 to 2014 he was the Director of Gold Millennium Beijing. In his previous roles, he worked for public agencies including ICEX (Spanish Institute for Foreign Trade) and Extenda (Trade Promotion Agency of Andalusia), as well as for private companies involved in international trade between Europe and China. Pablo has consulted and advised many European companies engaging in the Chinese market.

Pablo holds a Bachelor in Business from the University of Granada and two Masters Degree in Quality Management and Business Internationalisation. Pablo Recio is a frequent speaker in business seminars in Europe and China. In the last few years, he has frequently cooperated with the EU SME Centre and organizations such as the European Union Chamber of Commerce in China, LIAA, FINPRO or Bord Bia among others.

Ruben Martinez Gomez, Eibens Project Manager

Rubén has lived in China for almost 5 years, and his career has always been focused on the Chinese market.

He holds a bachelor’s degree in Business Administration from the Polytechnic University of Valencia and specialized on international management and business internationalization through different experiences abroad. He also did a 1-year program on Chinese language and business studies at University of international Business and Economics (UIBE) sponsored by the Foundation of the Spanish Official Credit Institute (Fundación ICO).

He has experience working both for public agencies and private companies. He worked at the Commercial Office of the Spanish Embassy in Beijing for the Valencian Agency of Business Internationalization (IVACE) and was part of the export department of a Spanish leading company in the beer and soft drinks industry, being responsible of China and other Asian markets.

In Eibens, he manages the company daily operations related to the development of consulting projects, coordinating team members and activities, conducting field and desk research and elaborating market intelligence reports.

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