Thinking One Step Ahead: Discovering Business Opportunities in China’s Regional Cities

  • Date
    08 June 2018 - 08 June 2018
  • Beijing Time
    3:00 PM - 5:00 PM
  • Venue
    KAPOK Office Space No. 40 Xiaoyun Road, Air China Century Towers, Podium building 5 Floor, Chaoyang District, Beijing 北京市朝阳区霄云路,国航世纪大厦,裙楼5楼
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The EU SME Centre, the European Union Chamber of Commerce and AccessPath are delighted to invite you to our Inter-Chamber Working Group Meeting on the challenges and opportunities for European companies – more concretely SMEs – in the ‘other tiers’, held on June 8.

Most European companies intending to operate in China tend to first look at cities like Beijing, Shanghai, or Guangzhou (also known as tier 1 cities) for business opportunities. Until recently, relatively little notice had been given to the urban centres that are actually poised to lead China’s economic growth, the ‘other tiers’. With the shift in the Chinese economy towards consumption and the increase in the incomes and purchasing power of the residents of non-tier 1 cities, these metropolises – roughly 170 of which have more than one million inhabitants – are fertile fields of development for well-informed companies with the necessary knowledge on how to tap on these opportunities

Tentative Agenda

14:30-15:00 Registration and networking

15:00-15:10 Opening remarks

15:10-15:40 Overview of the current business environment in non-tier 1 cities, Ms Sabrina Zhang

15:40-16:10 First-hand experience of a European company operating in a non-tier 1 city, by Mr Jurriaan Meyer

16:20-17:00 Q&A and Exchange Session


This meeting is free of charge. It is available to European small and medium enterprises and SME intermediary organisations such as embassies or consulates, chambers of commerce and trade associations only. If you meet the criteria and would like to attend, please register by emailing with the name and date of the event in the subject line and your company information. The deadline for registration is th 7th of June COB.

About the Speakers Sabrina Zhang

Sabrina Zhang, CPA, is the China National Tax Partner at Dezan Shira & Associates China offices. Sabrina is experienced in the fields of tax planning, corporate structuring, and accounting & financing issues relating to foreign-invested enterprises. She advises international investors in China on tax matters on a national basis. Sabrina has over 18 years of experience in accounting, auditing and tax advisory services to both international businesses in China and large domestic corporations. She joined Dezan Shira & Associates in 2001 and was made an equity partner in 2007.

Sabrina is also an in-demand speaker at international events on legal, tax and financial issues in China. She was bestowed the Star Speaker Award by Bloomberg BNA in 2014, an accreditation given only to the top 5% of speakers who present at Bloomberg’s international events and conferences.

Sabrina earned her first bachelor’s degree in Accounting from China, and a master’s degree in Commerce at the University of New South Wales, Australia. Sabrina has been qualified as a Chinese Certified Public Accountant (CPA) since 1997, and she joined CPA Australia as an associate member from 2005.

Jurriaan Meyer

Of Dutch-Austrian origin, and educated in the USA and Switzerland, during twenty years in sales, operations and general management roles, Jurriaan Meyer has been working across traditional and emerging industries – from transport and logistics, automotive and IoT to pay media, online marketing and e-commerce. Jurriaan lives and works in China since 2008 and has mastered Mandarin as a business language (HSK 5 level).

Currently based in Jinan, the capital of Shandong Province, Jurriaan is General Manager of SRCC Transit Technology Co. Ltd. This Sino-Dutch joint venture produces propulsion and safety systems as well as cloud-based “Internet of Trains” technology for urban public transport. SRCC designs, delivers state of the art technology and tailor-made solutions for metro, tram, light bus/rail and monorail to Greater China where many cities have urban transport construction plans in the next decade.

With his own consultancy, Bridge2East, Jurriaan helps enterprises and governmental organizations in East and West to build the strategies and partnerships to prosper beyond their home markets.

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