Outbound tourism from China has grown significantly over the past 15 years. China continued to hold its position as the world’s highest spender on international travel. However, in comparison to previous years, Chinese consumers tend to seek in-depth travel experiences which include local cultural and recreational activities and are spending less time on shopping during outbound trips.
In this webinar, Simone Sturla (Coordinator of the Tourism Working Group ICTC for the Italian Chamber of Commerce in China) analyzes the Tourism Market in China and identifies opportunities for EU SMEs.
- Market Overview
- Profile of the Chinese Tourist
- Tools of consumption
- Market potential
- Case studies
About the Speaker
Currently holding the position of General Manager for the Chinese Outbound Tour Operator Atrails, he settles professionally in China in 2010. He collaborates with few enterprises bridging activities between Europe and China and focusing on tourism occasionally publishes concerning the China Outbound Market and the Inbound one.
Simone is currently covering the position of Coordinator of the Tourism Working Group ICTC (Italy-China Travel Club, since 2015) for the Italian Chamber of Commerce in China.
He is participating the Coordinator Group for the MirabiliaProject, promoting lesser Italian UNESCO Heritages, and is partner for the Incoming Luxury Brand ITALY B.A.O. which he funded.
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