Tapping into China’s Food and Beverage Market: Challenges, Opportunities and Consumer Trends

  • Date
    07 March 2016 - 07 March 2016
  • Beijing Time
    10:00 AM - 12:00 PM
  • Venue
    Casa Asia Headquarters Sant Manuel Pavilion, Sant Pau’s Modernist Venue, Barcelona
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The EU SME Centre and Casa Asia invite you to join our seminar on March 7th in Barcelona to gain an overview of the food and beverage market in China.

Tentative Agenda

10:00 – 10:15 Opening Remark

10:15 – 11:00 Tapping into China’s Food and Beverage Market, presented by Rafael Jimenez, Business Development Advisor, EU SME Centre

11:00 – 11:30 Q & A

11:30 – 12:00 Networking

Language: Spanish

Sign Up

Please send an email to gmartinez@casaasia.es

About the Speaker

Rafael Jimenez, Business Development Advisor, EU SME Centre

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

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