In cooperation with Sweden’s Livsmedelsföretagen and the Ministry of Rural Affairs and Infrastructure, we invite you to a workshop focused on F&B exports to China, with insights into the current Chinese market and practical market access considerations.

During this free event, you will have the opportunity to meet with Tomas Dahlman, Agricultural Counsellor at the Embassy of Sweden in China, and Alessio Petino, Business Advisor at the EU SME Centre, to talk in detail about the opportunities and challenges of the Chinese market.

The workshop will be led by Johan Krallis Anell, National Export Coordinator for the Agrifood Sector at the Government Offices of Sweden, and will include presentations from Maria Kärnerud, Head of Try Swedish! Program at Business Sweden, Rasmus Bäckström, Head of International Trade at Livsmedelsföretagen, as well as experiences shared by an F&B distributor in China.

Agenda

10:00 – 10:10 Opening remarks
Tomas Dahlman, Agricultural Counsellor, Embassy of Sweden in Beijing
Johan Krallis Anell, National Export Coordinator, Government Offices of Sweden
Introduction to the EU SME Centre

10:10 – 11:30 Presentation of the Chinese F&B Market
Daniel Pedraza, Project Director, EIBENS

11:30 – 12:15 Overview of the GACC/CIFER Registration System and Typical Challenges Faced by European SMEs, with Tips for Trade Fair Participation
Alessio Petino, Business Advisor, EU SME Centre

LUNCH

13:00 – 13:20 Swedish F&B Exports to China
Rasmus Bäckström, Livsmedelsföretagen

13:20 – 13:45 Try Swedish & Investments in F&B Exports
Maria Kärnerud, Business Sweden

13:45 – 14:10 Practical Challenges when Exporting to China
Mikael Livas, Kala&Mata AB

14:10 – 14:35 Opportunities for Swedish Companies in China
Per Lindén, Scandic Foods Asia

14:35 – 15:00 Opening Up and Keeping a Market Open
Christina Strandås, Livsmedelsverket

Registration

This free event is open to all European SMEs. To register, please send an email to info@li.se.

Lär dig mer om Kina, export för små- och medelstora livsmedelsproducenter

Livsmedelsföretagen och Landsbygds- och Infrastrukturdepartementet bjuder in till en heldag med Kinafokus där du får möjlighet att möta Sveriges lantbruksråd i Peking, Tomas Dahlman och experter från EU SME Centre som berättar mer om möjligheter och utmaningar på den kinesiska marknaden och deras rekommendationer för SME som vill till Kina.

Dagen leds av regeringens nationella exportsamordnare för livsmedelssektorn Johan Krallis Anell och kommer även att innehålla presentationer från Maria Kärnerud, program manager Try Swedish!, Rasmus Bäckström, exportansvarig Livsmedelsföretagen, Livsmedelsverket och en distributör i Kina.

Anmäl dig genom att skicka ett mail till info@li.se.