The International Helpdesks are excited to invite you to a special training session in celebration of World IP Day: Sports – From Performance to Commercial Value. Innovation is transforming sports—from performance analytics and wearable technology to AI-driven fan engagement platforms. Intellectual Property is the essential tool that allows organisations to protect, leverage, and commercialise these innovations.
Join us to discover how patents, trademarks, trade secrets, and software protection strategies are shaping the future of sports and unlocking new business opportunities. Don’t miss this chance to gain practical insights on turning innovation into a competitive advantage!
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