The conference is featuring presentations by a comprehensive list of experts on China and executives from case companies sharing practical experiences from the Chinese market. The main language of the conference is Danish.
Agenda:
09:00 Registration and Networking
09:30 • Welcome and Introduction (Jens Alsbirk, Chief for EU and International Affairs, Danish Chamber of Commerce (”Dansk Erhverv”))
• The Chinese political climate and opportunities for Danish SMEs (Mr. Han Xiaodong, Commercial and Economic Counsellor, Embassy of China in Denmark)
• Why focus on China and how is the Danish government supporting SMEs ? (Ms. Susanne Hyldelund, Director, Danish Ministry of Foreign Affairs)
• Trends and Market Opportunities (Tom Jensen, Secretary General, Danish-Chinese Business Forum)
10:30 Break
11:00 •Development and Opportunities for SMEs in Selected Sectors (The EU SME Center, Beijing)
• Case story 1 – Prime Cargo A/S (Morten Nielsen, CEO)
12:00 Lunch
13.00 Participants split for workshops in two tracks
Track 1: Establishment of Company in China
• Cultural and Legal Challenges (Ms. Rachel Cao, Bech Bruun law firm)
• Financial and tax issues (Ole Hedemann, Partner, KPMG)
• Partnerships: Search, selection and values of cooperation with the right local partners (The EU SME Center, Beijing)
• Finance models (Peter Schwalbe, Director, IFU)
Track 2: Market entry
• Distributions channels (The EU SME Center, Beijing)
• IPR and protection against infringements (Claus Barrett Christiansen, Partner, Bech Bruun law firm)
• Concrete commercial opportunities and challenges (Gunnar Thomsen, Bon Concilio/The Bridge)
• Market strategy(Rasmus Grønning Hansen, Partner, KPMG)
14:30 Break
15:00 Case story
• Case story 2 Cimi Beauty Bags
• Case story 3, House of Amber – Goal of 100 own shops in 2015 (Henrik Busch, Chairman, House of Amber)
16.30 Questionsand debate
17.00-18:00 Concluting remaks and Networking
