SME Conference

The conference is featuring presentations by a comprehensive list of experts on China and executives from case companies sharing practical experiences from the Chinese market. The main language of the conference is Danish.

Agenda:

09:00 Registration and Networking

09:30 • Welcome and Introduction (Jens Alsbirk, Chief for EU and International Affairs, Danish Chamber of Commerce (”Dansk Erhverv”))

• The Chinese political climate and opportunities for Danish SMEs (Mr. Han Xiaodong, Commercial and Economic Counsellor, Embassy of China in Denmark)

• Why focus on China and how is the Danish government supporting SMEs ? (Ms. Susanne Hyldelund, Director, Danish Ministry of Foreign Affairs)

• Trends and Market Opportunities (Tom Jensen, Secretary General, Danish-Chinese Business Forum)

10:30 Break

11:00 •Development and Opportunities for SMEs in Selected Sectors (The EU SME Center, Beijing)

• Case story 1 – Prime Cargo A/S (Morten Nielsen, CEO)

12:00 Lunch

13.00 Participants split for workshops in two tracks

Track 1: Establishment of Company in China

• Cultural and Legal Challenges (Ms. Rachel Cao, Bech Bruun law firm)

• Financial and tax issues (Ole Hedemann, Partner, KPMG)

• Partnerships: Search, selection and values of cooperation with the right local partners (The EU SME Center, Beijing)

• Finance models (Peter Schwalbe, Director, IFU)

Track 2: Market entry

• Distributions channels (The EU SME Center, Beijing)

• IPR and protection against infringements (Claus Barrett Christiansen, Partner, Bech Bruun law firm)

• Concrete commercial opportunities and challenges (Gunnar Thomsen, Bon Concilio/The Bridge)

• Market strategy(Rasmus Grønning Hansen, Partner, KPMG)

14:30 Break

15:00 Case story

• Case story 2 Cimi Beauty Bags

• Case story 3, House of Amber – Goal of 100 own shops in 2015 (Henrik Busch, Chairman, House of Amber)

16.30 Questionsand debate

17.00-18:00 Concluting remaks and Networking