Servicing Chinese Tourists

  • Date
    29 November 2017 - 29 November 2017
  • Beijing Time
    9:00 AM - 4:30 PM
  • Venue
    EUROCHAMBRES Avenue des Arts 19 A/D, 1000 Brussels Avenue des Arts 19 A/D
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Chinese outbound tourists are the top source of international tourism expenditure in the world. Chinese travellers spent more than USD 200 billion travelling abroad during more than 136 million trips in 2016 and Europe currently takes the first place on the Chinese travellers’ list of preferred destinations.

As China’s outbound tourism market is rapidly growing, Chinese outbound travellers span a broad spectrum of various customer characteristics and expectations during their journey abroad. The biggest question for many European small and medium-sized companies is how they can seize this opportunity and work with Chinese tourists beneficially for both sides.

In light of the 2018 EU-China Tourism Year, the EU SME Centre together with the Belgian-Chinese Chamber of Commerce and the COTRI China Outbound Tourism Research Institute invite you to the one-day workshop on Servicing Chinese Tourists on November 29, 2017 in Brussels.

The workshop led by Prof. Wolfgang Arlt, professor for International Tourism Management, founder and director of COTRI, will give you practical insights on how to find the right approach to Chinese tourists and begin a sustainable and successful engagement with them. It will enable you to adapt tourism and retail products and services, to develop adequate strategies and to facilitate quality assurance. The workshop offers deep insights into the characteristics, expectations, motivations and needs of Chinese travellers, enabling tourism service providers to deliver high quality the Chinese way.


Module 1: Background – China as international tourism source market and Chinese customers Module 2: Travel motivation, expectations, needs and behaviour of Chinese visitors Module 3: Language, service and ambience Module 4: Product adaptation, marketing

Who should attend?

• Local, regional and national tourism organisations • Hotels and hotel chains • Inbound tour operators • Destination marketing organisations • Leisure and culture institutions • Chocolate manufacturers • Breweries • Attractions Events • Transportation and mobility companies • Retail companies • Theme parks • Casinos • Investment support • Consulting services • Transportation infrastructure organisers


EUROCHAMBRES Avenue des Arts 19 A/D 1000 Brussels

The nearest parking spots can be found Rue de la Loi 19, 1000 Brussels The venue is also easily accessible by metro via Arts-Loi / Kunst-Wet station


For registration, please fill in the form here before November 23, 2017. The participation fee is 300€ (VAT excl.) for BCECC members and 350€ (VAT excl.) for non-members.

About the trainer:

The workshop will be led by Prof Wolfgang Arlt, founder and director of COTRI. Wolfgang Artl fist visited PR China in 1978. From 1991 until 1999 he was the owner of his own inbound tour operator China-Europe with offices in Beijing and Berlin. In 2004 Wolfgang Artl founded COTRI. He is Professor of International Tourism Management at West Coast University of Applied Sciences Germany (Heide) and visiting professor at universities in China, UK and New Zealand. He is furthermore a member of the United Nations World Tourism Organization (UNWTO) Panel of Tourism Experts.

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