The EU SME Centre, the China IPR SME Helpdesk and the European Union Chamber of Commerce are delighted to invite you to the first half-day SME Forum on Wednesday 16 April 2014 at the Crowne Plaza Hotel & Suites Landmark Shenzhen.
The forum will provide a platform for sharing knowledge and best practices on the issues that matter most for SMEs in China. SMEs will learn how to compete for talent and build powerful branding strategies in the increasingly competitive market in the Pearl River Delta (PRD). The forum highlights practical tools available for SMEs to help grow their businesses.
European Union SMEs will enjoy free attendance upon written approval after their registration on our website.
Non-EU SMEs/Large enterprises: Member fee: 200 RMB
Non-EU SMEs/Large Enterprises: Non-Member fee: 400 RMB
Click here to sign up.
08:30 – 09:00 Registration & networking
09:00 – 09:10 Opening & welcome remarks, by Hubert Delelis Fanien, Chair of the SME Forum, European Chamber
09:10 – 09:40 How to attract talent as SME in China, by Christine Raynaud, CEO, MRIC
09:40 – 10:20 Defining Employee Roles, Responsibilities and Compensation for SMEs in China, by Cindy Jensen, EU SME Centre Speaker
10:20 – 10:40 Q&A, moderated by Hubert Delelis Fanien
10:40 – 11:10 Coffee break & networking
11:10 – 11:40 Building a powerful branding strategy for your SME in China, by Tristan Roquette, Manager, and Noelia Maestre, Marketing & Communications Director, Teamacting
11:40 – 12:30 Update on the changes to the Chinese Trademark Law and introduction to the China IPR SME Helpdesk, by China IPR SME Helpdesk expert, David Allison
12:30 – 12:50 Q&A moderated by Hubert Delelis Fanien
Hubert Delelis Fanien, Founder, AKA Outspring
Hubert Delelis Fanien specializes in auditing and quality inspection and has personally recruited, trained and developed hundreds of Chinese team members enabling them to become the top managers of today and tomorrow. Mr. Fanien has developed a worldwide industrial process expert network. He founded AKA Outspring to transmit his passion and expertise in developing people and securing their competency through training and an adapted organization / management system. Mr. Fanien serves as the Chair of the SME Forum of the European Chamber of Commerce in China for the Pearl River Delta (PRD) Chapter.
Christine Raynaud, CEO, MRIC
Christine Raynaud is the CEO of MRIC, one of the most well-established recruitment firms in Mainland China and in Asia. Operating from six locations, Beijing, Shanghai, Guangzhou, Hong Kong, Taipei and Singapore, MRIC employs over 180 staff and provides executive recruitment services and outsourcing solutions to clients in every major industry. Christine has gained more than 25 years of experience in search, recruitment and staffing, drawing on the knowledge gained through leading HR services businesses in over 21 international markets. Ms. Raynaud is a graduate of HEC Paris with a career that includes roles with recruitment industry leaders such as Hudson, Manpower, Inc., and Adecco.
Cindy Jensen, EU SME Centre Speaker
Cindy has over 20 years’ experience working with well-recognised multinational companies (including Frito-Lay, a division of PepsiCo and TELUS Mobility) in the fields of sales, marketing and human resources. She has expertise in a broad range of areas including: Talent & Organisational Development, Change Management, Cross Cultural Understanding, Performance Management, Strategy Development, HR Consulting, designing and facilitating Leadership Development programmes and Executive Coaching.
She has a BComm in Marketing and Human Resources from Dalhousie University, Halifax, Canada and is a graduate of the Rutgers International EMBA programme with a concentration in Finance and Strategy. She is an ACC credentialed Executive Coach and a member of the International Coaching Federation. In 2012, Cindy was awarded the People’s Choice Award for Entrepreneur of the Year, Women in Business.
Tristan Roquette, Executive Consultant-Coach, Teamacting Group
Tristan Roquette is the Founder of Teamacting Group, a Consulting firm specialized in Leadership. He is a special advisor to General Managers and top executives of foreign companies, brands and institutions in China. As a consultant and executive coach, he was involved in several transformation projects, guiding his clients to act as true leaders, and through their self-conduct, developing their management teams and global organisation. Mr. Roquette has 10 years of experience as a consultant-coach, and nurtures the ambition of large companies and institutions such as Auchan, Casino, Decathlon, the Dutch Consulate, Oxylane Group and Sanofi-Pasteur. Mr. Roquette is also former member of several Boards of directors, and advises the European Chamber of Commerce in China and Roquette Asia.
Noelia Maestre, Marketing and Communications Director, Teamacting Group
Noelia Maestre has worked for branding and design agencies in London, Valencia and HK for more than 12 years and has extended experience in producing marketing materials and custom publications for brands such as TOTO, Mackintosh, HyundaiCard, Blackberry and Swire Properties. Since she arrived at Teamacting Group in 2013, she has been working in various projects including helping the GM to restructure and re-launch the company.
David Allison, China IPR SME Helpdesk Expert
David Allison is Counsel of Bird & Bird within the China IP team based in Hong Kong. With extensive experience in all major areas of intellectual property, including copyright, trademarks, patents, and registered designs, Mr. Allison has managed disputes dealing with infringement of trademarks, copyright as well as the misuse of confidential information and trade secrets. Mr. Allison’s particular areas of interest include contentious intellectual property disputes, the enforcement of intellectual property rights in both Hong Kong and mainland China, and the prosecution of trade mark portfolios in Hong Kong and the greater China region. He also advises clients on non-contentious matters, particularly relating to personal data privacy. Mr. Allison is qualified to practise law in the Supreme Court of Western Australia, the High Court of Australia and the High Court of Hong Kong.