Online business for SMEs in China – Trends, strategies and safeguards

  • Date
    27 May 2014 - 27 May 2014
  • Beijing Time
    All Day - All Day
  • Venue
    Kempinski Hotel Suzhou Guobin Road 1, Suzhou Industrial Park 苏州工业园区国宾路1号

Event Details

Event type: Seminar

Date: Tuesday 27 May 2014

Time: 2.00pm – 5.30pm

Location: Kempinski Hotel Suzhou, Guobin Road 1, Suzhou Industrial Park 苏州凯宾斯基酒店, 苏州工业园区, 国宾路1号

Admission: Free to attend but only open to European SMEs and intermediary organisations

Language: English

Event Description

The fast growth of e-commerce presents an attractive opportunity for European SMEs to access Chinese markets, allowing them to promote their goods to a vast market spread across a large geographic area, for relatively little cost. As the growth of online selling in China continues to reach remarkable levels, it is essential to keep track of the latest trends, safeguard your brand against the risks of pirated and counterfeited products online and develop a pre-emptive strategy that is right for your business.

It is in this context that the EU SME Centre, DUSA and the China IPR SME Helpdesk are inviting you to a seminar and networking event aimed at European SMEs that are developing their online business in China. During the seminar you will learn:

• Why EU SMEs should be considering online selling in China;

• Ways to sell online: how to get your goods to market;

• How to develop a strong online marketing strategy;

• Understand ‘cybersquatting’ and how to protect your domain name;

• Learn how to monitor e-commerce sites for counterfeits and how you can get support from websites such as and to protect your products and brand.

You will receive practical advice from our China experts and have the opportunity to attend a one-on-one consultation session to discuss your individual questions, as well as joining in the networking session bringing you together with likeminded SMEs working online in China.


2.00pm – 2.30pm Registration

2.30pm – 3.00pm Opportunities and trends when selling online in China, Marius Rossell, EU SME Centre Expert

3.00pm – 3.30pm Protecting your brand and products online in China, Yu-An Chang, China IPR SME Helpdesk Expert

3.30pm – 4.00pm Coffee break

4.00pm – 4.30pm How to develop a strong online marketing strategy for your SME? Tim Ding, BU Director E-Commerce, Delaware China

4.30pm – 5.00pm Q&A Session

5.00pm – 5.30pm One-On-One Business Consultation Sessions

Speaker Biographies

Yu-An Chang, IP Expert, China IPR SME Helpdesk

Yu-An Chang is an associate in Hogan Lovells (Shanghai) Intellectual Property Agency Service Co., Ltd., an IP service affiliate established by Hogan Lovells Hong Kong in September 2007. Yu-An has extensive experience in intellectual property matters in Greater China. He has handled many aspects of intellectual property work, including contentious and non-contentious matters relating to trademarks, copyright, patents and designs, trade secrets and licensing. He regularly advises clients on procuring, protecting and enforcing intellectual property rights in the region.

Marius Rossell, Expert, EU SME Centre

Marius Rossell is the founder and CEO of the company TLG COMMECE LIMITED, a company pioneering in the European market for e-commerce solutions, with over 14 years of history. Since 2011 he resides in Beijing where has promoted the internationalization of the company in China and Hong Kong and has become the first European eCommerce company to settle in China. Rossell has been invited as a speaker at various conferences and lectures on topics related to electronic commerce and business creation in the virtual world organized by various organizations such as EMOTA, University of Barcelona and Spanish Chambers of Commerce in China among others.

Tim Ding, BU Director E-Commerce, Delaware China

Tim Ding is BU director for E-commerce in Delaware China, He has 15 years experience in consulting areas including digital marketing, e-commerce, ERP, ECM etc. Tim’s focus lies in certain vertical industries including CPG, automotive, chemical, banking and manufacturing across Mainland China, Hong Kong and Taiwan. He has strong expertise in leading various e-commerce solutions deployed in China, including a Lenovo digital marketing project in 2013. Before joining Delaware, Tim worked in SAP China for 11 years.

One-on-one Business Consultation Sessions

If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with one of our experts. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the EU SME Centre and the China IPR SME Helpdesk with be treated as confidential.

Registration and cancellation

EU SME Centre and China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

About the EU SME Centre

The EU SME Centre is a support service provider for European SMEs facilitating market access in China. The Centre provides practical information, advice and business tools free of charge, aimed at better equipping SMEs to develop their business and tackle challenges faced in the Chinese market. The online portal helps SMEs gain a clearer insight into conducting business in China, by offering professional information and confidential advice.

About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at and tailored advice from our expert by phone, Email or though the website.

About DUSA

DUSA – European Association Suzhou is a private, non-profit organization based in Suzhou, Jiangsu Province, China. DUSA is providing information & competence, enabling cross company collaboration, pooling of interests and fostering of networking. Based on the joint efforts of it’s 70+ members, DUSA has built up a reputation as a trusted business platform helping its members to stay on top in an ever changing, very dynamic environment. More information is available on


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