Marketing to China Conference (M2C)

  • Date
    29 January 2019 - 30 January 2019
  • Beijing Time
    All Day - All Day
  • Venue
    Hotel Duo Prague Teplicka 492 190 00 Praha 9, Czech Republic

The EU SME Centre invites you to join “Marketing to China” conference organised by H8 Education & Consulting in Prague from 29 to 30 January 2019.

Please note the change in venue and ticket prices, and see below for the special offer to join the conference.

About the Conference

The “marketing to China” conference is a new concept of a knowledge sharing event between world-class professionals focused on Chinese digital marketing & e-commerce.

The event is geared for Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. The event is dedicated to Business owners, Agencies, SME& Entrepreneurs, Startup founders, Sales& Marketing, Distribution, Digital marketers, E-commerce professionals, Web developers, IT professionals.

The conference will help entrepreneurs & marketing leaders achieve success by giving them advice and strategies to improve their Chinese market entry strategies and ‘toolsets’ for their teams. Sessions will cover the following areas:

  • Social media ecosystem
  • E-commerce platforms
  • Search engine landscape
  • Payment methods
  • Influencers


The two-day conference will consist of keynote speeches, panel discussion, workshops, case study sharing, networking and more. You will have opportunities to connect with leading experts, influencers and seasoned professionals in the area of marketing to China.

Presentation Topics:

  • WeChat: A 360 Understanding of China’s Most Powerful Social Media
  • How new retailing in China is changing the future of retail in the world
  • China’s transformation to a cashless society
  • WeChat marketing for business
  • WeChat Mini Program
  • Brave new world of “new retail”
  • Modern Chinese Consumers: What Do They Want and How to Sell It to Them
  • How to Do KOL ( Key Opinion Leaders)’ Marketing Right

View the full agenda to see more exciting subjects that will be covered.


All-in Pass: 799 EUR | VIP Pass: 999 EUR

As a Media Parter, EU SME granted its Subscribers exclusive New Year’s promotion, which saves up to 200 Eur on conference’s passes. To benefit of this great offer, please use promocode EUSME

Click here to purchase your tickets.


Should you have any questions regarding the conference, please send an email to


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