China consumes more fruits than any other country or region in the world. In 2017 China imported USD 5.3 billion of fresh fruits from the world. Less than 2% of them had an EU origin, but with better market access after the recent approval of new protocols between China and EU countries, the market is there for the taking.
Apples, pears, kiwifruits or citrus are some of the categories that are currently exported from some EU countries. In this webinar on the “Imported Fresh Fruits Market in China”, we see from which EU countries and how they perform compared to competitors.
We will provide a market overview to set out what is China actually importing and the trends shaping the market, including the role that Hong Kong plays in fruits imports. This webinar also analyses key drivers of fruit consumption, such as price, appearance or flavour, and the profiles of fruit consumers. It is completed by a scrutiny of the different distribution channels and a quick guideline on how to find and maintain a business partner.
Watch it now to develop a successful market strategy for your product!
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About the Expert
Daniel Pedraza, Director for China, EIBENS Consulting
Daniel Pedraza is Director for China at Eibens, a consulting firm specialized in China’s agrifood industry. Eibens assists private companies and government trade promotion agencies dealing with market access issues and trade compliance. It also supports their business development and communication efforts in traditional and online channels.
He is a specialist on trade compliance and marketing for foreign F&B companies in China. He is also responsible for Eibens day-today business operations in China.
Daniel has lived and worked in China for over 6 years. Prior to joining Eibens, Daniel worked for the European Union Chamber of Commerce in China and EXTENDA, the trade promotion agency of the Government of Andalusia-Spain in Beijing. He holds a master’s degree on International Business from EOI Business School and a Double BA on Business Administration and Economics from the University of Malaga.