How to Use WeChat to Do Cross-Border Business in China | Workshop at CHina CHat Conference

  • Date
    21 September 2017 - 22 September 2017
  • Beijing Time
    All Day - All Day
  • Venue
    The Place 457 Jumen Road, Unit 407, Bridge 8 Phase IV Huangpu District Shanghai 上海市黄浦区局门路 457号407室,8号桥4期

A workshop that answers three most concerned questions: Why to sell to China through cross-border on WeChat? Can you sell this way? How to start?

The EU SME Centre is delighted to invite you to join our workshop on 21 September 2017 in Shanghai, during CHina CHat conference – China’s biggest WeChat & social marketing conference for international organisations.

About the Workshop

Date: 21 September 2017 | Time: 09:45 – 12:00 | Location: Shanghai | Language: English

EU SME Centre Workshop Topic: How to Use WeChat to Do Cross-Border Business in China

Doing cross-border business via China’s free trade zones has become more attractive in the past few years for foreign companies looking to sell to the Chinese market. In many aspects, they find the process simpler, efficient and cost-saving, for small and medium-sized (SMEs) in particular. This seminar will discuss the advantages of doing cross-border business with WeChat, what businesses are suitable for this model, touch upon the core aspects of the implementation and share a number of successful case studies.

This seminar will take a business operation perspective to discuss the trade model derived from WeChat and China’s free trade zone policies.

If you are a business owner involved in importing, exporting and trade, or professional considering to help your company to explore this model, do not miss this opportunity to get practical advice and business insights.

Key content

  • Why the Chinese government encourages cross-border E-commerce?
  • Advantages of doing cross-border business with WeChat and when to consider this option
  • Overall process
  • Market access: regulations, certification and custom rules at free trade zones
  • WeChat official account and WeChat store
  • Logistics arrangement
  • Payment
  • Trade mark protection
  • Digital marketing
  • Case studies
  • Useful business contacts

About the Trainer

Rafael Jimenez, Business Development Advisor, EU SME Centre

China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners

With more than six years’ hands-on experience in managing the business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

About the CHina CHat Conference

CHina CHat is a 2-day conference dedicated to WeChat and China online social marketing. CHina CHat brings together the top industry speakers and experts from across China and is co-organized by 2 of the most widely respected online sources of WeChat information: China Channel (ChCh) and WalktheChat. To see the full programme and agenda of CHina CHat conference, click here.

To get 10% off discount for purchasing any of your tickets, use the promotion code EUSME.

Register for the Centre’s Workshop

Register for the Main Conference & Workshop Together

*Please note all the workshops will be set up in the morning only, and the main stage conference section will be in the afternoon.

  • Select “Everything Pass” ticket and use the code EUSME

Register & Pay in USD From Outside of China

All-in-one tickets are available this year for international participants who would prefer to pay in USD.

Event Contact

For questions about the EU SME Centre’s workshop, please send an email to

For questions about CHat conference, please contact:

Methawee Tan

Phone:+86-1868-2099-623 | | WeChat:markeytan


电话:1371-4563-624 | 邮箱 | 微信:13714563624

Refund Policy

Refunds are available before September 18th, 3 days before the conference. 24 hrs notice is required for tickets to be transferred under a new name. All fapiao (invoice) will be available either on site or delivered after the conference in line with your request on the registration page. Fapiao (invoice) cannot be issued prior to the conference.



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