How to Tackle a Changing China

The EU SME Centre and the Flanders-China Chamber of Commerce will be organising a seminar on ‘How to Tackle a Changing China’ on 18 May in Mortsel.

The seminar will cover two sessions. The first will be delivered by the EU SME Centre’s Director, Chris Cheung who will provide an overview of the recent changes in the Chinese business environment and the opportunities and challenges that arise as a result. The Centre’s Business Development Advisor, Rafael Jimenez, will then discuss the increasing trend of Chinese overseas direct investment to the EU and what this means for EU SMEs.

Programme 14h00-14h05: Introduction by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce 14h05-15h00: How to Tackle a Changing China (includes Q&A), Chris Cheung, Director EU SME Centre 15h00-16h00: How to service Chinese Overseas Direct Investment (includes Q&A), Rafael Jimenez, EU SME Centre Business Development Advisor 16h00-16h30: Networking If you are interested in attending, please register online at www.flanders-china.be before 12 May 2016.

Participation fee for FCCC members: 80,5 € (incl. 21% VAT), non-members: 108,9 € (incl. 21% VAT).

The briefing is organised with the support of Flanders Investment & Trade and the EU-China Business Association.

About the Speakers

Chris Cheung, EU SME Centre Director

Chris is responsible for providing relevant, timely and effective advice to European Union SMEs on identifying, developing and realising export and investment opportunities in China. He has been identifying market opportunities and providing market access advice to companies entering the Chinese market for the past ten years. As EU SME Centre Director, Chris leads an international team of experts in providing practical, up-to-date business advice in a wide range of industries including ICT, renewable energy and food and beverages. He holds a Master’s degree in Chinese and Business from the University of Leeds, and a MBA from the University of Warwick. Rafael Jimenez, Business Development Advisor, EU SME Centre

Rafael expertise in market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners.

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees.