How to Successfully Export F&B Products to China

  • Date
    31 May 2018 - 31 May 2018
  • Beijing Time
    1:30 PM - 5:30 PM
  • Venue
    EUROCHAMBRES Office Av. des Arts 19 A/D ; B-1000 Brussels
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China offers enormous opportunities for European small and medium-sized enterprises (SMEs) which produce food and beverage products. Two main elements drive Chinese consumers when they think about European products: safety and quality. However, EU SMEs must understand the market and how to approach it because of different regulations and the way to do business in China. It’s a country with different administrative rules and there are ample elements of this bureaucracy which are very tricky, including safety and quality issues of the products in particular.

This is the reason why the Belgian-Chinese Chamber of Commerce (BCECC) and EU SME Centre are pleased to invite you to a workshop on How to Successfully Export F&B Products to China.

The goal of the workshop is to provide a solid base concerning the planning of the marketing of food and alcoholic beverages and non – alcoholic beverages in the Chinese market. The participating companies will receive information and advice on import regulations and other existing procedures. The workshop furthermore covers practical aspects and presents best practices, making sure that companies can apply the newly gained knowledge in their daily business.


The half-day workshop covers five main modules and will be held in an interactive manner, involving an active participation of the companies, which are present.

13:30 Start

Module 1: Doing Research on the Market

• Overview of the F&B market in China

• Understanding Chinese consumers

Module 2: Preparing to Export

• Legislation system

• Registration process

• Market standards

Module 3: Meeting the Requirements

• Labelling

• Food additives

• Customs clearance

Module 4: Getting into Distribution Networks

• An overview of the different distribution channels in China

• Pricing and key success factors

Module 5: Before and After Transactions

• Due Diligence

• Payment Options

• Foreign Exchange Control

• Dispute Settlement

17:30 End



Av. des Arts 19 A/D

1000 Brussels


Registration for this workshop is 100€(VAT excL.) for members and 150€(VAT excl.) for non-members.

Please fill in the online form here before May 25, 2018.

Cancellation policy: Cancellations received after the registration deadline and “no-shows” will be charged in full.

About the Speaker

Rafael Jimenez

Business Development Advisor, EU SME Centre

With more than nine years’ hands-on experience in managing businesses in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country.

Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

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