How to Sell Food & Beverages Products Online in China | Workshop in Ireland

  • Date
    13 June 2017 - 13 June 2017
  • Beijing Time
    9:00 AM - 12:30 PM
  • Venue
    Clayton Hotel, Lapp’s Quay, Cork, Ireland
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The EU SME Centre and Cork Chamber invite you to join our half-day workshop in Cork to learn how to sell food & beverage products online in China.

649 million Chinese are now online and using the internet to purchase goods at an unprecedented level. One area that has grown particularly quickly is online grocery shopping. According to China Internet Watch, online purchases of food occur more frequently than purchases of apparel; at, on average, 34 times a year for packaged food, 24 times year for fresh food and 22 times a year for apparel.

E-commerce for Food & Beverages (F&B) in China is mainly carried out via customer-to-customer (C2C) and business-to-customer (B2C), with the latter type of transaction gaining increasing importance. E-commerce platforms like Tmall and Jing Dong offer online marketplaces and open business opportunities to well-established retailers wanting access to Chinese e-commerce.

This workshop will lead you into this exciting e-commerce world and help you to gain a better understanding on Chinese e-commerce platforms. It will cover several essential aspects of selling food and beverage online in China, in order to help you develop a successful business strategy, including

  • Pricing scheme
  • Payment platform
  • Logistics
  • Marketing
  • E-commerce on Shore vs. Cross-border


08:30-09:00 Registration

09:00 – 10:00 Introducing China’s Food and Beverage Online Selling Market

  • Recent trade performance for imported F&B products in China
  • Major E-commerce platforms & their differences
  • Foodstuff subject to protocol agreements
  • Preferences of Chinese consumers

10:00 – 11:00 How to Sell F&B Online in China

  • Steps to entering China’s F&B online market
  • Pricing scheme, payment platforms and logistics
  • Market access requirements: Impact of China’s new Food Safety Law on Ireland suppliers
  • The rise of social networks for selling consumer products
  • Digital marketing of your food and drinks on a budget

11:00 – 11:15 Coffee break

11:15 – 12:00 E-commerce on Shore vs. Cross-border

  • Differences of the two models
  • Updates on China’s free trade zones
  • Case studies

12:00 – 12:30 Q&A

Sign Up

Please register here on Cork Chamber’s website.

About the Trainer Rafael Jimenez, Business Development Advisor, EU SME Centre

China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

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