The EU SME Centre will be organising a half-day training for a Latvian delegation on April 21st at University of International Business and Economics (UIBE) in Beijing. Rafael Jimenez, the business development advisor of EU SME Centre, will share insights on how to export agricultural food products from Latvia to China.
Training Outline
About the Trainer
Rafael Jimenez, Business Development Advisor, EU SME Centre
China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners
With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country.
Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm. Born in Spain, Rafael holds a bachelor of Physics and has three sons.
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