China is a country where business partners play important roles. You will find them not only by providing language translations or purchasing services, but also by supporting exporting companies navigating through the complex market access system.This is even more crucial when entering the Chinese market for the first time and in sectors requiring pre-market approval. The long registration process of products might take two or three years. An EU SME may lose market opportunities because they cannot enter the market on time. Thus, the selection of a good agent in China helps simplify substantially the interpretation of the regulatory requirements and clarifies the necessary information and documentation on the side of an exporting company. After the pre-market approval, the next key question is how to find and assess the right business partner. The best way to make the right choice for your business is through due diligence to evaluate the financial, legal, operational and reputational state of another party.
By watching this webinar on How to Find the Right Business Partners in China, you will learn:
Roles of an agent and the minimum requirements while selecting one Essential due diligence steps to avoid common China partnership pitfalls
The different types of business partners Example: the Agent Due diligence Chops Scams Practical guidance
You can find the recorded video on Youtube. To download the slides please login.
About the Speaker
Dr. Martina Gerst LL.M – EU SME Centre
Key Expert in Standards & Conformity
Dr. Gerst has more than ten years of China experience in areas, such as standardization/conformity, innovation/technology, SCM and IPR in different sectors such as Mechanical Engineering, ICT/E-Commerce, Pharmaceutical/Chemical, Electric/electronics, and Automotive.
She previously worked in different positions for leading international companies like Siemens, Daimler, and KPMG.